Staff Product Manager (B2B Solutions)

Accountabilities

• Own the B2B product portfolio:Lead the B2B and account-based marketing (ABM) portfolio end to end, covering the customer journey from account discovery through campaign execution, measurement, and reporting.

• Define product vision and strategy:Establish a compelling short- and long-term vision, develop a multi-year product strategy, and position B2B marketing capabilities as a competitive differentiator.

• Drive product development:Partner with engineering and design teams to deliver products and features from concept through launch, managing technical dependencies and organizational complexity.

• Prioritize high-impact initiatives:Maintain a detailed understanding of customer needs, product performance, and business objectives to ensure teams focus on the features and improvements with the greatest impact.

• Collaborate cross-functionally:Align stakeholders across Revenue, Partnerships, Data Science, Product Marketing, Engineering, and Design, communicating decisions and priorities clearly.

• Translate technical complexity:Work with engineering teams on data pipelines, identity resolution, integrations, and measurement or attribution constraints, translating technical considerations into understandable business implications.

• Improve customer experiences:Apply design thinking, usability principles, and inclusive design practices to create intuitive workflows that meet the needs of B2B marketers.

• Support product reliability:Respond to questions from customer-facing teams, help triage bugs and regressions, and ensure product issues are addressed with appropriate urgency.

• Leverage AI thoughtfully:Incorporate AI tools into product management workflows and evaluate where AI-driven capabilities provide value to B2B customers versus where deterministic approaches are more appropriate.

• Build stakeholder trust:Establish strong working relationships across teams, influence decisions through clear reasoning and evidence, and maintain alignment on product goals and key performance indicators.

Requirements:

• Product management experience:Extensive experience in product management within a digital SaaS company, ideally including taking a new product from concept to launch and scaling it from zero to one.

• B2B marketing expertise:Hands-on experience with B2B marketing or account-based marketing platforms, or a deep understanding of how B2B marketers execute account-based programs to generate pipeline and drive revenue.

• AdTech knowledge:Experience in advertising technology and programmatic media is preferred.

• CRM and marketing technology integrations:Experience integrating with major CRM systems, marketing automation platforms, and data ecosystems, such as Salesforce, HubSpot, and Marketo.

• Technical fluency:Ability to discuss data pipelines, identity resolution, system integrations, and measurement and attribution limitations with technical teams, while explaining complex concepts clearly to non-technical stakeholders.

• Strategic leadership:Demonstrated success developing multi-year product portfolio strategies and translating them into actionable roadmaps with clear short- and long-term objectives.

• Product management craft:Strong understanding of product management principles, frameworks, prioritization, and execution, supported by practical experience delivering meaningful outcomes.

• Design and customer experience:A strong design sensibility grounded in design thinking, inclusive design, and usability heuristics, with the ability to evaluate workflows from the perspective of B2B marketers.

• Analytical decision-making:Ability to prioritize initiatives using business objectives, customer insights, measurable KPIs, and clear reasoning.

• Influence and collaboration:Strong communication and stakeholder management skills, with the ability to align cross-functional teams and influence outcomes without formal authority.

• AI awareness:Practical experience incorporating AI tools into day-to-day work and sound judgment about when AI-based solutions are appropriate for customer needs.

• Adaptability and ownership:A proactive, detail-oriented approach, with the ability to manage complex initiatives, navigate ambiguity, and balance strategic thinking with hands-on delivery.

Benefits:

• Competitive compensation in Canada:Base salary range ofCAD $168,000–$258,500, with the final offer depending on experience, technical skills, knowledge, qualifications, location, and business considerations.

• Additional compensation:Depending on eligibility, employees may receive annual bonuses, equity awards, or other forms of additional compensation.

• Retirement savings:Access to retirement savings, pension, or equivalent programs depending on location.

• Paid time off:Competitive paid time off, including a birthday day off.

• Health and wellness:Health benefits beginning on the first day of employment, along with access to a comprehensive mental health care program.

• Remote-first flexibility:Work remotely from anywhere in Canada, with optional access to global WeWork membership and office hubs in London and Toronto.

• Work-from-home support:Reimbursement for eligible work-from-home expenses.

• Parental leave:Access to a parental leave program.

• Learning and development:Structured training and onboarding, plus support for professional development activities such as conferences, courses, and books.

• Continuous learning:Access to programmatic advertising courses and certifications to strengthen product and industry expertise.

• Supportive culture:Join a collaborative, welcoming, and inclusive workplace that values initiative, innovation, and diverse perspectives.

• Social connection:Opportunities to participate in social activities and team events.

• Accessibility and inclusion:Accommodations are available upon request throughout the recruitment process.