UGC Creator Manager for a Fast-Growing DTC Brand

Accountabilities

• Source, evaluate, and onboard UGC creators through platforms and channels such as Backstage, Incense, TikTok Shop, direct outreach, and referrals.

• Develop clear creator briefs, video scripts, hooks, and talking points that translate creative concepts into engaging content aligned with campaign objectives.

• Coordinate content production and manage revision cycles to ensure deliverables meet creative standards and campaign requirements.

• Oversee quality control, usage permissions, and the handoff of approved creative assets to the paid media team.

• Negotiate creator rates, manage agreements, and coordinate payments in line with agreed terms.

• Maintain an organized creator pipeline and accurate records for every creator in the CRM.

• Monitor creator performance and identify top performers who could be developed into ongoing retainer partnerships.

• Collaborate closely with creative strategists and paid media specialists to align creator content with advertising goals and performance insights.

• Use performance indicators, including customer acquisition cost (CAC) and return on ad spend (ROAS), to inform creator selection and content optimization.

Requirements

• At least2 years of hands-on experience managing UGC creatorsfor direct-to-consumer or e-commerce brands.

• Proven experience producing or managing creator-generated content used in paid social advertising, particularly on Meta and/or TikTok.

• Strong understanding of what makes UGC effective in performance marketing, including compelling hooks, authentic storytelling, and conversion-focused creative.

• Familiarity with performance metrics such as CAC and ROAS, and the ability to use results to inform creative and creator decisions.

• Excellent organizational and project management skills, with the ability to manage a large creator pipeline, multiple deliverables, deadlines, and revision cycles.

• Experience coordinating creator outreach, onboarding, content approvals, usage rights, agreements, and payments.

• Strong written and spoken English, with the ability to communicate briefs, feedback, and expectations clearly.

• A proactive, detail-oriented approach and the ability to work independently in a remote environment while collaborating effectively with creative and paid media teams.

Benefits

• Competitive salary paid in USD.

• Performance-based incentives and quarterly bonusestied to performance.

• 100% remote work, offering flexibility to work remotely.

• Full-time, long-term opportunitywith a growing direct-to-consumer brand.

• Healthcare coverage, paid time off, and other benefits are not specified in the original listing and should be confirmed during the hiring process.