Digital Lead Generation Manager

Location:Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period
Company:Kompetenza
Department:Marketing & Sales
Reports To:Sales Director

About Kompetenza

Kompetenza is aSalesforce partnerspecializing inCRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveragingcutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role Overview

We are looking for aManager of Lead Generationtobuild and implement a digital infrastructure for acquiring new customersin multiple territories. This role will focus on developing amulti-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is anexciting opportunity to build a lead generation engine from the ground up, working withadvanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in thetechnology sector, particularly in CRM or Salesforce ecosystems, and will behands-on in designing and executing scalable lead acquisition strategies.

Key Responsibilities

1. Lead Generation Strategy & Execution

• Design and implement a scalable lead generation systemto acquire customers in multiple regions.
• Develop and managemulti-channel campaigns, leveragingSEO, paid advertising, LinkedIn, and AI-driven prospecting.
• UseAI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar)to optimize prospecting and outreach.
• OverseeGoogle AdWords, PPC campaigns, and targeted paid advertisingstrategies.

2. CRM & Marketing Automation Infrastructure

• Build and maintain alead management system within Salesforce CRM, ensuring data is structured forautomation and conversion tracking.
• Implement and optimizemarketing automation platforms (HubSpot, Pardot, Marketo, or similar)to automate email and drip campaigns.
• LeverageAI-driven tools for automated outreach, personalized email campaigns, and customer targeting.

3. Digital Marketing & SEO Optimization

• Develop and executeSEO strategiesto enhance online visibility and organic lead acquisition.
• Optimize website landing pages andcontent strategyfor lead conversion.
• Manage and improveLinkedIn marketing campaigns, including outreach and sponsored ads.
• Trackkey lead generation KPIs, ensuring performance optimization and ROI maximization.

4. Data-Driven Optimization & Analytics

• Implementlead scoring and segmentation modelsto identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• UseAI-powered analytics and automationto continuously optimize lead generation efforts.

5. Collaboration & Leadership

• Work closely with thesales teamto align lead generation strategies with revenue goals.
• Coordinate withcontent marketers and designersto create compelling assets that drive engagement.
• Lead the implementation ofABM (Account-Based Marketing) strategiesto target high-value clients.

Requirements

key Requirements

Must-Have Skills & Experience

✔ 3+ years of experience in lead generation, digital marketing, or demand generation.
✔ Proven experience in thetechnology industry (CRM, Salesforce, SaaS, or similar).
✔ Strong knowledge ofSalesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
✔ Hands-on experience inGoogle AdWords, LinkedIn advertising, and SEO optimization.
✔ Expertise indata-driven marketing, campaign performance tracking, and conversion optimization.
✔ Strong understanding ofB2B sales funnels and outbound/inbound lead generation.

Soft Skills & Personality Traits

✔Strategic thinkerwith a data-driven mindset.
✔Proactive and hands-on– able to build processes from scratch.
✔Excellent project management and execution skills.
✔Strong communication and stakeholder management skills.

Benefits

Why Join Kompetenza?

✅Build a lead generation machine from the ground up– an exciting opportunity to create a scalable system.
✅Work with cutting-edge AI and automation toolsto optimize sales outreach.
✅High earning potential– competitive salary with performance-based commission.
✅Remote work flexibilitywith a global team.