Events Marketing Manager

We are seeking a highly experiencedMarketing Managerwith a strong background inExhibitions and Eventsto lead the strategic planning, execution, and management of marketing campaigns. The ideal candidate will have deep expertise in developing marketing strategies, managing creative and PR suppliers, and driving impactful digital and social marketing initiatives that amplify event visibility and engagement.

Requirements

Key Responsibilities

1. Strategy & Planning

• Develop and executeintegrated marketing strategiesfor exhibitions, conferences, and live events.
• Create comprehensivemarketing calendars, campaign frameworks, and budget allocationsaligned with business objectives.
• Identify audience segments and developtargeted outreach strategiesto maximize attendance and engagement.

2. Brand & Content Management

• Overseecreative direction, ensuring alignment with brand tone, event identity, and business goals.
• Manage content development acrossdigital, print, and on-ground touchpoints, including websites, social media, and event collateral.
• Work closely with internal teams and creative agencies to ensureconsistent brand messaging and storytelling.

3. Agency & Vendor Management

• Lead coordination withPR agencies,media partners, andcreative design studios.
• Supervise all external partners (PR, design, social, media buying, and production) to deliver campaigns on time and within budget.
• Negotiate contracts and evaluate performance of external suppliers.

4. Public Relations & Communications

• Develop and managePR strategies, press releases, and media engagement plans.
• Build strong relationships with media houses, journalists, and industry publications to maximize coverage.
• Oversee influencer collaborations and ensure positive brand reputation management.

5. Digital & Social Marketing

• Lead digital campaigns acrosssocial media, Google, and email marketingplatforms.
• Analyze campaign performance and implement data-driven optimizations to improve ROI.
• Work with designers and motion teams to produceengaging social and video content.

6. Event Marketing & On-Ground Presence

• Plan and managevisitor acquisition campaignsfor exhibitions.
• Drive strategic partnerships and cross-promotions with key stakeholders and sponsors.
• Oversee marketing presence and experience during live events.

Benefits

Key Skills & Competencies

• Proven experience inexhibition or event marketing(B2B & B2C) for major industry platforms.
• Strong understanding ofbranding, creative communication, and digital media ecosystems.
• Expertise instrategic planning, budgeting, and stakeholder management.
• Excellent communication, negotiation, and presentation skills.
• Ability to lead cross-functional teams and deliver high-impact campaigns under tight timelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
• 10+ years of experience inMarketing within Exhibitions, Events, or Experiential industries.
• Proficiency insocial media strategy, PR management, and campaign analytics tools.