Analista de Demand Generation

<h3>Accountabilities</h3><li>Develop and implement B2B demand generation strategies aligned with business objectives, marketing priorities, and revenue targets.</li><li>Plan, coordinate, and monitor marketing campaigns, channels, and initiatives to generate qualified leads and sales opportunities.</li><li>Track and analyze marketing and sales funnel metrics, evaluating campaign performance and identifying opportunities for improvement.</li><li>Use data-driven insights to recommend optimization strategies, improve conversion rates, and strengthen the overall effectiveness of demand generation activities.</li><li>Manage campaign-related requests and coordinate the activities of marketing agencies and strategic partners to ensure quality and timely delivery.</li><li>Monitor marketing budgets, investments, and campaign efficiency to maximize return on investment and support responsible resource allocation.</li><li>Collaborate closely with the sales team to align marketing initiatives with commercial objectives, improve lead quality, and accelerate pipeline development.</li><li>Prepare and present performance reports, analytical insights, and strategic recommendations to leadership and relevant stakeholders.</li><li>Continuously refine demand generation strategies based on performance data, market opportunities, and evolving business needs.</li><li>Support alignment between marketing and sales processes to improve lead management, attribution, and revenue generation.</li><h2>Requirements</h2><li>Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related field.</li><li>Professional experience in demand generation, growth marketing, performance marketing, inbound marketing, or a similar discipline.</li><li>Experience in B2B marketing, preferably within technology companies or other business-to-business environments.</li><li>Proven experience planning, executing, and managing marketing campaigns across multiple channels.</li><li>Understanding of marketing and sales funnel dynamics, lead generation strategies, and key performance indicators.</li><li>Experience coordinating marketing agencies, external suppliers, and strategic partners.</li><li>Familiarity with paid media, marketing automation platforms, and customer relationship management (CRM) systems.</li><li>Knowledge of marketing tools such as RD Station.</li><li>Strong analytical skills and a data-driven approach to decision-making, with the ability to translate performance metrics into actionable recommendations.</li><li>Excellent communication and collaboration skills, including the ability to engage effectively with sales teams, leadership, agencies, and other stakeholders.</li><li>A strong sense of ownership and accountability, with a proactive approach to problem-solving and continuous improvement.</li><li>Business-oriented thinking, with an understanding of how marketing activities contribute to pipeline development and revenue growth.</li><h2>Nice to have:</h2><li>Experience working in technology, Software as a Service (SaaS), or cloud computing companies.</li><li>Familiarity with complex B2B sales processes and longer sales cycles.</li><li>Knowledge of search engine optimization (SEO), website analytics, and organic performance measurement.</li><li>Experience integrating marketing and sales operations to improve lead conversion and pipeline efficiency.</li><li>Familiarity with Microsoft Dynamics or similar CRM platforms.</li><li>Experience with marketing attribution, pipeline analysis, and return on investment (ROI) measurement.</li><li>Previous experience managing performance marketing agencies.</li><h2>Benefits</h2><li>Comprehensive health insurance.</li><li>Dental insurance.</li><li>Meal and food allowance through the Flash benefits card.</li><li>Home office allowance to support remote work.</li><li>Wellhub (formerly Gympass) membership for fitness and well-being.</li><li>Life insurance.</li><li>Extended maternity and paternity leave.</li><li>Partnerships and discounts across education, language schools, fitness, healthcare, and leisure services.</li><li>Continuous feedback and professional development opportunities, including semiannual performance reviews, regular one-on-one meetings, and an Individual Development Plan (PDI).</li><li>A fully remote work arrangement offering flexibility and support for work-life balance.</li><li>An inclusive and collaborative culture that values diversity, innovation, continuous learning, and professional growth.</li>