Associate Director, HCP Marketing

Accountabilities

• Lead the development of promotional materials, sales resources, training content, meeting materials, and customer-facing programs that align with brand strategy and meet clinical, regulatory, and compliance standards.

• Partner with Sales and Sales Training teams to identify field needs, support field meetings and plan-of-action (POA) execution, and continuously improve the effectiveness and use of customer-facing resources.

• Oversee HCP field activation initiatives, including field communications, resource inventory, sample strategy, and local congress and display activities, ensuring alignment with launch priorities and brand objectives.

• Manage assigned HCP marketing budgets, expenses, forecasts, and resource allocation, including product samples, to maximize business impact and return on investment.

• Lead day-to-day agency relationships, providing strategic direction and ensuring projects are delivered with high quality, on time, and within budget.

• Own key elements of annual brand planning, launch planning, and tactical execution, including product positioning, messaging, customer segmentation, targeting, channel strategy, and performance objectives.

• Translate market research, advisory boards, congress planning, speaker programs, and customer engagement initiatives into clear strategic recommendations and actionable brand plans.

• Serve as an HCP marketing subject matter expert, maintaining a strong understanding of the therapeutic area, healthcare landscape, treatment options, customer segments, and competitive environment.

• Collaborate across functions to align marketing priorities, influence stakeholders, and ensure consistent execution of commercial initiatives.

• Monitor marketing performance and use data, customer insights, and competitive intelligence to refine strategies, optimize engagement, and improve business outcomes.

• Uphold high standards of ethical and compliant marketing while balancing innovation, customer needs, and commercial objectives.

Requirements

• Bachelor’s degree required; an MBA or other relevant advanced degree is preferred.

• At least seven years of relevant professional experience, including knowledge of the pharmaceutical and healthcare industries.

• At least five years of pharmaceutical marketing experience; additional experience in Sales, Sales Training, agency roles, or related functions is an advantage.

• Demonstrated ability to independently lead complex marketing projects and workstreams, from strategic planning through creative development and tactical execution.

• Strong verbal and written communication, executive presentation, and stakeholder engagement skills.

• Proven ability to develop innovative marketing approaches, take initiative, influence cross-functional partners, and manage multiple agencies and external stakeholders.

• Strong analytical and financial skills, including experience managing budgets and translating market research, performance data, customer insights, and competitive intelligence into strategic recommendations.

• Previous experience supporting a product launch and/or marketing chronic care products is strongly preferred.

• Cardiovascular therapeutic area experience is particularly valuable.

• Strong strategic thinking, business judgment, and ownership, with the ability to manage product lifecycle activities and drive commercial excellence.

• Excellent organizational and project management skills, with the ability to prioritize competing demands and deliver results in a fast-paced, evolving environment.

• A customer-focused, data-driven approach to decision-making, combined with a commitment to ethical marketing and regulatory compliance.

• Adaptability, initiative, and the ability to establish structure and momentum in an entrepreneurial environment.

Benefits

• Annual salary range:$175,000–$195,000.

• Fully remote work environment within the United States.

• Opportunity to lead HCP marketing initiatives and contribute to product launch and brand development.

• Cross-functional collaboration with commercial, sales, training, and external agency partners.

• Opportunity to work in an entrepreneurial biopharmaceutical setting focused on addressing significant unmet medical needs.