Content Creator & Cultural Specialist

<h3>Accountabilities</h3><li>
<strong>Create platform-native content:</strong>Conceptualize, script, film, and edit engaging short-form videos using agile production workflows and modern creative tools to respond quickly to cultural moments and emerging trends.</li><li>
<strong>Represent the brand on camera:</strong>Serve as an authentic, confident, and engaging spokesperson and storyteller across social channels, bringing personality and credibility to brand communications.</li><li>
<strong>Monitor cultural trends:</strong>Track digital subcultures, online conversations, platform trends, and audience behaviors to identify timely opportunities for relevant, creative brand participation.</li><li>
<strong>Collaborate across teams:</strong>Partner with internal creative teams, social media and public relations specialists, business stakeholders, and external agencies to deliver coordinated, high-quality content.</li><li>
<strong>Develop recurring content formats:</strong>Contribute to ongoing social series and refine existing formats to translate brand narratives, product features, and business priorities into engaging audience experiences.</li><li>
<strong>Maintain brand consistency:</strong>Follow established brand guidelines and creative standards while bringing fresh perspectives and innovative executions to social content.</li><li>
<strong>Coordinate approvals:</strong>Work with legal, brand, and production stakeholders to navigate review processes efficiently and ensure content remains compliant and aligned with business objectives.</li><li>
<strong>Apply platform expertise:</strong>Stay informed about TikTok, Instagram, YouTube Shorts, and emerging social platforms, adapting creative approaches to changing algorithms, formats, audience expectations, and engagement patterns.</li><li>
<strong>Balance speed and quality:</strong>Prioritize competing projects, respond to real-time opportunities, and manage production challenges while maintaining strong creative judgment and execution standards.</li><li>
<strong>Support social strategy:</strong>Help bring broader social media plans to life through audience-focused storytelling, experimentation, and content that strengthens brand awareness and engagement.</li><h2>Requirements</h2><li>
<strong>Professional experience:</strong>Three to five or more years of experience creating social-first content for major brands, media organizations, or an established personal channel, with demonstrated success in generating meaningful audience engagement.</li><li>
<strong>End-to-end production skills:</strong>Strong capabilities in short-form video creation, including concept development, writing, scripting, filming, lighting, and editing.</li><li>
<strong>Creative judgment:</strong>A strong visual sensibility, attention to detail, and the ability to produce polished, distinctive content that feels native to each platform.</li><li>
<strong>On-camera confidence:</strong>Natural camera presence, engaging storytelling abilities, and the capacity to communicate complex product information or brand messages in an accessible, relatable way.</li><li>
<strong>Cultural awareness:</strong>A strong understanding of digital culture, emerging trends, online communities, and the nuances of social media audiences.</li><li>
<strong>Platform expertise:</strong>Familiarity with TikTok, Instagram, YouTube Shorts, and other relevant platforms, including their formats, evolving algorithms, and content best practices.</li><li>
<strong>Strategic and business awareness:</strong>An interest in understanding products, audiences, and business objectives, with the ability to turn complex topics into entertaining, informative, and audience-relevant stories.</li><li>
<strong>Collaboration:</strong>A team-oriented, low-ego approach and the ability to work effectively with cross-functional teams and external creative partners in a collaborative, matrixed environment.</li><li>
<strong>Adaptability and execution:</strong>Strong organizational and prioritization skills, comfort with ambiguity, and the ability to respond quickly to changing requirements without compromising quality.</li><li>
<strong>Communication:</strong>Excellent storytelling, interpersonal, and communication skills, with the ability to explain creative concepts and work constructively with diverse stakeholders.</li><li>
<strong>Portfolio requirement:</strong>A portfolio demonstrating relevant social-first content, video production capabilities, creative range, and audience engagement must be uploaded with the application.</li><li>
<strong>Location:</strong>Must be based in an eligible U.S. state. Remote work is available nationwide, subject to applicable location restrictions.</li><h2>Benefits</h2><li>
<strong>Competitive annual salary</strong>, based on location, experience, and qualifications:</li>
<li>$93,900–$150,100 in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington State, and Washington, D.C.</li><li>$89,200–$142,600 in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia.</li><li>
<strong>Equity awards</strong>in addition to base salary, subject to applicable eligibility and factors such as experience, performance, and location.</li><li>
<strong>Remote work flexibility</strong>, allowing eligible employees to work from an approved location within the United States.</li><li>
<strong>Career development opportunities</strong>, including access to learning resources, mentorship, and opportunities to grow creative and strategic skills.</li><li>
<strong>Collaborative creative environment</strong>with opportunities to work alongside experienced creative professionals, brand partners, and external agencies.</li><li>
<strong>Inclusive workplace culture</strong>that encourages diverse perspectives, innovation, and professional growth.</li><li>
<strong>Opportunities for creative impact</strong>, including the development of original content, recurring social series, and culturally relevant campaigns.</li>