Content Production Manager

Accountabilities

• Content Strategy and Development:Create industry-focused and technical content that supports integrated marketing campaigns, account-based marketing initiatives, customer lifecycle programs, website experiences, product launches, and broader marketing objectives.

• Video Production and Editing:Plan, record, write, produce, and edit technical videos, tutorials, workflow demonstrations, and instructional content focused on media solutions and post-production processes.

• Product Demonstrations:Develop engaging recorded and live demonstrations that explain product features, workflows, and best practices, helping customers understand the practical value of media technology solutions.

• Customer Stories and Thought Leadership:Produce customer success stories, interviews, panel discussions, testimonials, and educational content featuring industry professionals and subject matter experts.

• Technical Storytelling:Transform complex product information, industry insights, and customer experiences into clear, compelling narratives that communicate business value and encourage audience engagement.

• Multichannel Content Optimization:Adapt content formats, messaging, and storytelling techniques to different platforms and audiences, including social media, websites, email campaigns, digital advertising, and other marketing channels.

• Content Planning and Campaign Coordination:Collaborate with marketing stakeholders to develop content calendars, coordinate campaign activation plans, and ensure content aligns with marketing priorities and product initiatives.

• End-to-End Production Management:Manage content projects from initial concept through final delivery, coordinating filming, recording, editing, graphics, screenshots, supporting assets, and production timelines.

• Creative Team Collaboration:Prepare production-ready materials, creative briefs, and supporting assets for design teams to finalize, format, and deploy across marketing campaigns.

• Content Delivery and Organization:Ensure all assets are delivered on schedule and meet agreed requirements. Assign or include appropriate content identifiers to support asset tracking and performance measurement.

• Performance Measurement and Optimization:Monitor content effectiveness against campaign objectives and key performance indicators (KPIs), analyzing engagement, viewership, consumption, conversion, and audience insights to improve future content.

• Cross-Functional Collaboration:Work effectively with internal teams, creative partners, customers, and industry experts to ensure content is accurate, relevant, engaging, and aligned with business objectives.

Requirements:

• Professional Experience:At least three years of experience in content marketing, content production, video production, digital marketing, or a related field.

• Multichannel Content Creation:Demonstrated experience producing content across multiple formats and channels, including video, social media, educational materials, and thought leadership.

• Video Production Skills:Strong hands-on skills in video recording, filming, editing, and post-production using professional editing tools.

• Technical and Educational Content:Experience creating product demonstrations, technical tutorials, workflow guides, or other instructional content that simplifies complex concepts for different audiences.

• Communication and Storytelling:Excellent written, verbal, and visual communication skills, with the ability to develop compelling narratives and explain technical information clearly.

• Interviewing and Collaboration:Confidence conducting interviews with subject matter experts, customers, and industry professionals to capture valuable insights, testimonials, and authentic stories.

• Project and Time Management:Strong organizational skills and the ability to manage multiple projects, deadlines, and competing priorities while maintaining high production standards.

• Content Analytics:Experience measuring content performance, interpreting engagement and conversion data, and using insights to optimize content strategies in line with business objectives.

• Social Media Expertise:Strong understanding of social media platforms, audience engagement, content distribution practices, and channel-specific optimization.

• Integrated Marketing:Familiarity with campaign-driven marketing, content calendars, and integrated content planning across multiple marketing channels.

• Preferred Industry Experience:Background in media, broadcasting, film, television, post-production, or creative technology environments.

• Preferred Product Knowledge:Hands-on experience with Avid Media Composer, Pro Tools, or other professional media production tools.

• Preferred Technical Knowledge:Understanding of post-production workflows, media technology, and the needs of creative professionals.

• Preferred Video Channel Experience:Experience managing YouTube channels or developing video-focused social media programs.

• Preferred Analytics Tools:Familiarity with content analytics platforms and marketing performance measurement tools.

• Creative and Analytical Mindset:Ability to combine creativity and technical precision with a data-informed approach to content development and continuous improvement.

• Location and Work Arrangement:Based in Canada, with the position offered as a remote, full-time opportunity.

Benefits:

• Competitive Salary:Annual salary range ofCAD $71,731–$107,597for candidates based in Canada.

• Health Benefits:Access to health benefits.

• Remote Work:Remote working arrangement offering flexibility in where you work.

• Full-Time Opportunity:A full-time role within a collaborative, globally connected environment.

• Creative and Technical Development:Opportunities to work with innovative media technologies and contribute to content supporting professionals across film, television, broadcasting, music, and other creative industries.

• Collaborative Culture:The opportunity to partner with marketing, creative, and technical professionals while contributing to an inclusive and diverse workplace.