Conversion Copywriter & Content Lead

Accountabilities

• Own conversion-focused copyacross cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.

• Develop compellingmessaging, angles, hooks, structures, and calls to actionthat encourage prospects to take action.

• Write and adapt content for different audiences, campaigns, anddistinct founder voices, maintaining authenticity and consistency.

• Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective.

• Continuously evaluate and improve copy based onreply rates, click-through rates, conversion rates, leads generated, and calls booked.

• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.

• Contribute to campaign strategy by understanding what motivates prospects toclick, respond, convert, buy, or book a call.

• Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works.

Requirements:

• Proven experience writingdirect-response copyfor B2B, SaaS, technology, or comparable businesses.

• A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes.

• Strong ability to write indifferent voices and personalities, adapting tone and messaging to suit specific individuals and audiences.

• Practical experience usingAI tools as part of your writing workflow, combined with the ability to challenge, edit, refine, and improve AI-generated content.

• Strong commercial and marketing instincts, with a clear understanding of the psychology behindclicks, replies, conversions, purchases, and booked meetings.

• Native-levelEnglish writing skills, with exceptional command of language, tone, clarity, and persuasion.

• Ability to maintain at least4 hours of daily overlap with Lisbon time.

• A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing.

• Experience withMSPs, IT services, cybersecurity, or B2B technologyis a strong plus.

• Candidates whose experience is primarily long-form SEO, brand storytelling, or purely editorial writing may be less suited to the role.

Benefits:

• Remote, full-time opportunity, with fractional arrangements also considered.

• Significantcreative ownershipacross multiple marketing channels and campaigns.

• Opportunity to work at the intersection ofcopywriting, growth marketing, AI, and conversion optimization.

• Performance-focused environment where the impact of your work is measured through tangible business results.

• Exposure to diverse campaigns, audiences, founder voices, and marketing channels.

• Opportunity to use and shapeAI-powered content workflowswhile maintaining strategic and editorial ownership.

• Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.