SFMC Associate Consultant | Hyrbid - Makati/BGC

<h3><strong>Roles &amp; responsibilities</strong></h3><h2>Workstream Leadership &amp; Delivery Management</h2><ul>
<li>Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.</li>
<li>Manage project risks, dependencies, sprint backlogs, and quality gates.</li>
<li>Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.</li>
</ul><h2>Solution Architecture &amp; Platform Integration</h2><ul>
<li>Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.</li>
<li>Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.</li>
<li>Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.</li>
</ul><h2>Data, Audience &amp; Personalization Strategy</h2><ul>
<li>Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes.</li>
<li>Ensure compliance across consent management, deliverability best practices, and privacy requirements.</li>
</ul><h2>Analytics, Optimization &amp; Value Realization</h2><ul>
<li>Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement.</li>
<li>Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives.</li>
</ul><h2>Team Leadership &amp; Knowledge Development</h2><ul>
<li>Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality.</li>
<li>Contribute to capability building, reusable accelerators, playbooks, and best practice assets.</li>
</ul><h3></h3><h3><strong>Required Skills &amp; Expertise</strong></h3><h2>SFMC Platform Expertise</h2><ul>
<li>Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.</li>
<li>Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic.</li>
</ul><h2>Consulting &amp; Leadership Skills</h2><ul>
<li>Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans.</li>
<li>Strong stakeholder management, facilitation, and communication skills with senior business and technical teams.</li>
<li>High-quality documentation, solution storytelling, and synthesis of technical and functional inputs.</li>
</ul><h2>Data &amp; Integration Acumen</h2><ul>
<li>Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships.</li>
<li>Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems.</li>
<li>Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices.</li>
</ul><h2>Analytics &amp; Optimization Skills</h2><ul>
<li>Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama).</li>
<li>Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization.</li>
</ul><h3></h3><h3><strong>Qualifications</strong></h3><ul>
<li>B.E./B.Tech/MBA</li>
<li>3 - 5 years of experience in Marketing Automation, MarTech, or SFMC delivery.</li>
</ul><h2>Additional Details</h2><ul><li>Work arrangement: Hybrid - Makati or BGC office</li></ul>