Demand Marketing Specialist - 12 month contract

<h3>Accountabilities</h3><li>
<strong>Demand Generation Strategy and Execution:</strong>Support demand generation leaders in developing and implementing strategic and tactical marketing plans, programs, and campaigns aligned with global go-to-market objectives.</li><li>
<strong>Campaign Management:</strong>Coordinate the planning, execution, and optimization of marketing campaigns, ensuring projects are delivered on time and aligned with business priorities.</li><li>
<strong>Marketing Asset Development:</strong>Create campaign assets and maintain internal campaign resource centers, ensuring marketing materials are accessible, organized, and ready for use.</li><li>
<strong>Webinar and Event Coordination:</strong>Manage webinar-related projects and support the operational execution of marketing events, ensuring smooth coordination and effective delivery.</li><li>
<strong>Email Marketing and Nurture Programs:</strong>Develop, implement, and manage email campaigns and nurture streams using marketing automation platforms to support prospect engagement and sales conversion.</li><li>
<strong>Cross-Functional Collaboration:</strong>Work closely with sales and marketing stakeholders to align campaigns with sales objectives, coordinate execution, and communicate program details and results.</li><li>
<strong>Campaign Performance Analysis:</strong>Monitor campaign metrics, evaluate lead quality, analyze results, and identify opportunities to improve campaign effectiveness, lead generation, and pipeline contribution.</li><li>
<strong>Continuous Optimization:</strong>Develop and implement tactics to ensure a consistent flow of qualified sales leads while refining marketing programs based on performance insights.</li><li>
<strong>Market and Opportunity Research:</strong>Research potential marketing opportunities, including events, sponsorships, and emerging technologies, to identify new ways to reach target audiences.</li><li>
<strong>Stakeholder Communication:</strong>Share campaign updates, performance insights, and recommendations with relevant stakeholders, while supporting additional marketing initiatives as assigned by leadership.</li><h2>Requirements</h2><li>
<strong>Professional Experience:</strong>2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.</li><li>
<strong>Marketing Automation:</strong>Hands-on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo.</li><li>
<strong>Campaign Management:</strong>Experience coordinating marketing programs, managing multiple projects simultaneously, and ensuring timely execution across competing priorities.</li><li>
<strong>Analytical Skills:</strong>Strong analytical capabilities, with the ability to interpret campaign data, synthesize information from multiple sources, and make informed recommendations to improve marketing performance.</li><li>
<strong>Communication Skills:</strong>Excellent written, verbal, and visual communication skills, including the ability to present ideas, share results, and lead discussions with diverse audiences.</li><li>
<strong>Organization and Attention to Detail:</strong>Strong organizational and project management skills, with a demonstrated ability to prioritize tasks, maintain accuracy, and consistently meet deadlines.</li><li>
<strong>Initiative and Independence:</strong>A proactive, self-motivated approach, with the ability to work independently while contributing effectively within a collaborative, matrixed marketing organization.</li><li>
<strong>Collaboration and Stakeholder Management:</strong>Ability to build productive working relationships across marketing, sales, and other business functions to support shared objectives.</li><li>
<strong>Adaptability and Problem-Solving:</strong>Strong problem-solving skills and the ability to respond effectively to changing business needs, campaign priorities, and operational challenges.</li><li>
<strong>Work Arrangement:</strong>Comfortable working remotely in Canada and available for occasional visits to the headquarters in North York, Ontario, if required.</li><h2>Benefits</h2><li>
<strong>Competitive Compensation:</strong>An excellent compensation package, with specific details available upon inquiry.</li><li>
<strong>Remote Work Flexibility:</strong>Fully remote position offering flexibility in your work environment.</li><li>
<strong>Supportive Work Environment:</strong>Join a collaborative team that values initiative, communication, and professional contribution.</li><li>
<strong>Professional Development:</strong>Gain practical experience in B2B demand generation, marketing automation, campaign analytics, and global go-to-market initiatives.</li><li>
<strong>Cross-Functional Exposure:</strong>Collaborate with sales and marketing leaders, gaining broader insight into campaign strategy, lead generation, and pipeline development.</li><li>
<strong>Contract Opportunity:</strong>A 12-month contract offering the opportunity to contribute to meaningful marketing initiatives within a growing software business.</li>