Designer Pleno

Accountabilities

• Create visual assets for digital channels, including social media posts, carousels, stories, banners, digital advertisements, and marketing campaign creatives.

• Design landing pages, lead capture pages, and other conversion-focused materials, ensuring alignment with brand guidelines and campaign objectives.

• Develop print and institutional materials, including commercial presentations, flyers, brochures, business cards, and other corporate communication assets.

• Create and adapt paid advertising creatives for different platforms, formats, audiences, and campaign objectives.

• Perform basic video editing for social media, advertisements, and digital campaigns, including cutting footage, adding subtitles, adjusting pacing, and optimizing content for different publishing formats.

• Maintain visual identity consistency across brands and communication channels, ensuring high-quality, cohesive, and professional deliverables.

• Develop creative variations for campaign testing, supporting continuous optimization of engagement, lead generation, and conversion performance.

• Collaborate with marketing, content, and paid media teams to translate briefs, campaign strategies, and business goals into effective visual solutions.

• Organize design files, project assets, and creative materials to facilitate collaboration, revisions, reuse, and efficient workflows.

• Stay up to date with design trends, visual communication techniques, and digital marketing practices, incorporating relevant references and new approaches into creative projects.

• Incorporate feedback and refine designs to ensure deliverables meet project requirements, deadlines, and quality standards.

Requirements:

• Proven experience in graphic design, digital design, marketing design, or a related field.

• Strong proficiency in Figma for creating, editing, and organizing visual assets and design projects.

• Advanced working knowledge of Adobe Illustrator and Adobe Photoshop for graphic design, image editing, and visual composition.

• Familiarity with video editing tools such as Adobe Premiere Pro and CapCut for producing and editing short-form audiovisual content.

• Experience creating visual assets for social media, digital advertising, and marketing campaigns.

• Solid understanding of graphic design principles, including visual hierarchy, typography, composition, color theory, and brand identity.

• Ability to interpret creative briefs and translate concepts into engaging, clear, and strategically aligned visual materials.

• Strong creativity, visual judgment, attention to detail, and commitment to delivering high-quality work on schedule.

• Excellent organizational skills and the ability to manage multiple creative assignments and deadlines.

• Strong communication and collaboration skills, including openness to feedback and the ability to incorporate revisions effectively.

• A proactive mindset, willingness to experiment with new creative approaches, and interest in continuous professional development.

• Nice to have:Experience creating paid media creatives focused on lead generation, customer acquisition, and conversion.

• Nice to have:Knowledge of performance marketing and an understanding of how design influences campaign effectiveness and commercial results.

• Nice to have:A portfolio demonstrating creativity, technical proficiency, and the ability to adapt visual communication to different audiences, brands, and business objectives.

• Nice to have:Experience working with multiple brands, industries, and visual communication styles.

Benefits:

• Competitive fixed compensation aligned with market standards.

• Independent contractor (PJ) engagement model.

• 100% remote work, offering location flexibility within the applicable hiring arrangements.

• Opportunities to work on challenging projects and put creative ideas into practice.

• Professional development opportunities to expand skills in design, marketing, and business.

• Opportunities to build a strong professional network and connect with experienced industry professionals.

• A collaborative environment focused on learning, mentorship, personal growth, and continuous improvement.