Director of Global Event Marketing

Accountabilities

• Global Event Strategy and Leadership:Own the end-to-end event marketing strategy, portfolio, calendar, and budget, aligning each initiative with business goals, pipeline generation, revenue growth, and customer engagement.

• Trade Show Management:Lead all aspects of third-party trade show participation, including event selection, budgeting, messaging, pre-event campaigns, booth design, shipping, staffing, on-site execution, and post-event follow-up.

• Pipeline Generation and Sales Alignment:Partner with Demand Generation and Sales to engage target accounts, book meetings before events, capture qualified leads, and ensure all leads are accurately recorded and attributed in HubSpot.

• Sponsorship Management:Oversee sponsored industry events and establish clear deliverables and mutual expectations with partners. Coordinate on-site activities, grow the marketing database through opt-ins, and identify opportunities for customer advocacy and product adoption.

• Owned Event Development:Create and manage workshops, meetups, exclusive dinners, and customer events, defining their objectives, formats, agendas, speakers, venues, and promotional strategies.

• User Conference Launch:Develop a roadmap for expanding smaller owned events into an annual user conference, delivering an engaging experience that showcases the company's event technology and strengthens customer relationships.

• Budget Ownership and Financial Accountability:Manage event budgets, vendor relationships, contracts, and forecasts, ensuring spending is controlled and resources are invested in the highest-performing initiatives.

• Performance Reporting and Optimization:Track event costs, qualified opportunities, pipeline contribution, and revenue impact. Present quarterly recommendations to marketing leadership on which programs to scale, maintain, or discontinue.

• Competitive Intelligence and Differentiation:Monitor industry trends, competing event technology solutions, and attendee needs to create distinctive event experiences and strengthen market positioning.

• Team Leadership and Collaboration:Manage and develop an Event Coordinator while collaborating cross-functionally with marketing, sales, customer success, and operations teams to deliver consistent, high-quality events.

Requirements:

• At least 8 years of experience in corporate event marketing within a B2B organization, including direct experience exhibiting at trade shows rather than exclusively managing events as an agency or organizer.

• Proven experience managing a high volume of third-party trade shows and sponsored event programs.

• Experience planning and executing mid-sized user conferences, customer events, or exclusive dinner series.

• Strong familiarity with event technology, including registration platforms, lead capture applications, badge printing, and event app solutions.

• Demonstrated ownership of event budgets, with the ability to connect event investment to qualified opportunities, pipeline, and revenue.

• Excellent project management and organizational skills, with the ability to coordinate multiple events, vendors, deadlines, and stakeholders simultaneously.

• Strong writing and messaging skills, including the ability to develop compelling event copy and marketing communications independently.

• Working knowledge of HubSpot, lead attribution, and event performance reporting, with the ability to track results and understand the status of event-generated leads.

• Experience collaborating with Demand Generation and Sales on target-account engagement, meeting bookings, lead follow-up, and conversion.

• Strong leadership, communication, and stakeholder management skills, with a hands-on approach to guiding teams and delivering results.

• Availability to travel approximately once a month across North America and Europe.

• Canadian citizenship or permanent residency, with eligibility to work and travel across Canada, the United States, and Europe.

• A reliable internet connection with at least 30 Mbps download speed and a safe, comfortable, ergonomic, and private remote workspace.

• Familiarity with the events industry and professional associations such as IMEX, MPI, PCMA, CSAE, or ASAE is an advantage.

Benefits:

• Competitive compensation:CAD $120,000–$140,000 in base salary plus bonus.

• Stock options:Opportunity to participate in the company's long-term growth through equity incentives.

• Health and employee benefits:Benefits package designed to support employee well-being.

• Generous time off:15 days of annual leave, three additional summer days, and a day off for your birthday.

• Remote-first flexibility:Work remotely from an eligible location in Canada.

• Quality remote-work equipment:Access to high-quality hardware and collaboration tools to support productivity from home.

• Team connection opportunities:Regional in-person gatherings and coworking sessions throughout the year.

• Leadership and growth:The opportunity to shape a global event marketing program, lead a dedicated coordinator, and build a user conference from the ground up.

• Cross-functional collaboration:Work closely with marketing, sales, customer success, and operations teams in a collaborative environment.

• Meaningful business impact:Direct ownership of event strategy, investment decisions, and measurable contributions to pipeline and revenue.