Director of Integrated Marketing

Accountabilities

• Lead integrated marketing strategy:Develop and execute marketing programs that drive advertising revenue across national accounts and priority industry categories.

• Shape advertiser proposals and pitches:Oversee the strategic direction, storytelling, creative development, and packaging of RFP responses, proactive sales opportunities, and customized partnership proposals.

• Create high-impact advertising solutions:Develop scalable programs connected to major film releases, cultural moments, sponsorships, experiential activations, branded content, and other premium entertainment opportunities.

• Translate audience insights into commercial value:Collaborate with Research teams to turn audience data and consumer insights into actionable marketing strategies that meet advertiser objectives.

• Develop cross-platform partnerships:Build innovative solutions that combine cinema, digital media, experiential marketing, content, and promotional assets to connect brands with audiences during high-attention moviegoing moments.

• Accelerate revenue growth:Work closely with Sales leadership to identify growth opportunities, prioritize industry categories, strengthen sales strategies, and improve advertising performance.

• Improve sales enablement and execution:Establish scalable workflows, tools, and standards that enhance proposal quality, accelerate turnaround times, and improve organizational effectiveness.

• Drive cross-functional collaboration:Coordinate with Sales, Marketing, Content, Research, Exhibitor Relations, and Operations to deliver cohesive, commercially effective programs.

• Lead and develop the team:Mentor Integrated Marketing professionals, establish best practices, and foster a culture of creativity, accountability, collaboration, and continuous improvement.

• Measure success and market impact:Track revenue contribution, proposal win rates, sponsorship growth, adoption of sales enablement tools, consistency of advertiser communications, and overall marketplace perception.

Requirements

• Relevant experience:At least 8 years of experience in integrated marketing, advertising sales marketing, media strategy, branded partnerships, sponsorship marketing, or a related field.

• Industry expertise:Deep understanding of advertising, media sales, sponsorships, experiential marketing, branded content, and entertainment partnerships.

• Revenue-focused strategy:Demonstrated success developing innovative marketing solutions and advertiser programs that support commercial growth and measurable business outcomes.

• Proposal and pitch development:Experience leading complex RFP responses, creating persuasive presentations, and developing customized proposals that address advertiser objectives.

• Leadership experience:Proven ability to lead cross-functional initiatives, manage high-performing teams, mentor talent, and establish effective working processes.

• Exceptional communication skills:Strong storytelling, presentation, and executive communication abilities, with the confidence to communicate complex strategies clearly and persuasively.

• Audience and market understanding:Solid knowledge of consumer insights, audience strategy, advertising trends, and evolving marketplace opportunities.

• Collaboration and stakeholder management:Ability to build strong relationships across Sales, Research, Content, Operations, and other business functions.

• Strategic and creative thinking:A combination of commercial judgment, creative problem-solving, and the ability to turn cultural trends and entertainment opportunities into effective brand partnerships.

• Passion for entertainment:Genuine enthusiasm for entertainment, culture, and the distinctive impact of the cinema experience.

Benefits

• Competitive compensation:Annual base salary ranging from $115,000 to $130,000 USD.

• Bonus opportunity:Eligibility for additional incentive compensation.

• Retirement savings:401(k) plan with employer matching.

• Healthcare coverage:Medical, dental, and vision insurance.

• Income protection:Short-term and long-term disability benefits and life insurance.

• Paid time off:Paid holidays and paid time off to support work-life balance.

• Wellness programs:Access to wellness initiatives and additional employee support programs.

• Performance-based growth:Potential merit increases and opportunities for professional development.

• Hybrid work arrangement:Work from the New York City office Monday through Thursday, with the option to work remotely on Fridays.

• Creative and collaborative environment:An opportunity to contribute to innovative advertising solutions at the intersection of media, entertainment, and culture.