Digital Media Manager

<h2>This role is for one of the Weekday's clients</h2><h2>Min Experience: 3 years</h2><h2>Location: Stanford, CA (Hybrid)</h2><h2>JobType: full-time</h2><h2>Requirements</h2><h2>Responsibilities:</h2><ul>
<li>Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram</li>
<li>Develop and execute social media campaigns to promote events, new programs, and special announcements</li>
<li>Coordinate with social media campaign freelancers on special projects and weekly tasks</li>
<li>Upload events videos to YouTube</li>
<li>Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma</li>
<li>Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public</li>
<li>Design email templates and graphics that align with brand guidelines</li>
<li>Conduct A/B testing to optimize subject lines, content, and send times</li>
<li>Update social and email templates, signatures, and branding to reflect the merged organization</li>
<li>Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)</li>
</ul><h2>Skills:</h2><ul>
<li>Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)</li>
<li>Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.</li>
<li>Familiarity with higher education, research, or technology sector communications preferred</li>
</ul><h2>Education &amp; Experience:</h2><ul><li>Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.</li></ul><h3>Must-have skills</h3><h2>Digital media</h2><h2>social media</h2><h3>Good-to-have skills</h3><h2>a/b testing</h2>