Manager - Digital Media

<h2>This role is for one of the Weekday's clients</h2><h2>Min Experience: 3 years</h2><h2>Location: Stanford, CA (Hybrid)</h2><h2>JobType: full-time</h2><h2>Requirements</h2><h2>Responsibilities:</h2><ul>
<li>Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.</li>
<li>Design and implement social media campaigns to highlight events, new programs, and special announcements.</li>
<li>Collaborate with freelance social media campaign specialists on special projects and weekly assignments.</li>
<li>Upload event videos to YouTube.</li>
<li>Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.</li>
<li>Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.</li>
<li>Design email templates and graphics consistent with brand standards.</li>
<li>Perform A/B testing to enhance subject lines, content, and optimal sending times.</li>
<li>Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.</li>
<li>Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.</li>
</ul><h2>Skills:</h2><ul>
<li>Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.</li>
<li>Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.</li>
<li>Experience or familiarity with communications within higher education, research, or technology sectors is preferred.</li>
</ul><h2>Education &amp; Experience:</h2><ul><li>Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.</li></ul><h3>Must-have skills</h3><h2>Digital media</h2><h2>Social media</h2><h3>Good-to-have skills</h3><h2>A/B testing</h2>