Brand Manager

<h2>PRIMARY OBJECTIVE:</h2><ul><li>To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&amp;L management skill and budgets.</li></ul><ul><li>Manage the marketing division and ensure that Marketing Executives &amp; Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).</li></ul><ul><li>Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).</li></ul><h2>SPECIFIC ACCOUNTABILITIES:</h2><h2>NUMERICAL OBJECTIVE:</h2><ul><li>Achievement and accountability for individual brand targets – up to profit contribution level for each brand.</li></ul><ul><li>Tracking of sales on monthly basis by brand. Key reports include retail &amp; wholesale sales analysis by brand, by channel and contribution (%) by sku.</li></ul><h2>Manage the brand marketing budget, ensuring efficient allocation of resources.</h2><ul><li>Monitor expenses and ensure all activities are cost-effective and within budget.</li></ul><ul><li>Track and analyze the performance of marketing campaigns and initiatives.</li></ul><ul><li>Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.</li></ul><h2>MARKETING:</h2><ul><li>Develop brand specific marketing calendar.</li></ul><ul><li>Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.</li></ul><ul><li>Develop and provide marketing collaterals (i.e. POS displays etc).</li></ul><ul><li>Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.</li></ul><ul><li>Devise customer retention programs and CRM brand-specific activities to drive brand sales.</li></ul><ul><li>Accountability and tracking for the brands’ Advertising &amp; Promotional Expenditure.</li></ul><h2>INVENTORY:</h2><ul><li>Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.</li></ul><ul><li>Stock forecasting on new and existing products (including GWPs) of brand responsible.</li></ul><ul><li>Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.</li></ul><h2>DISTRIBUTION:</h2><ul><li>Work with sales team to provide support to garner entry into alternative distribution channels.</li></ul><h2>DIVISION MANAGEMENT:</h2><ul><li>Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.</li></ul><h2>OTHERS:</h2><ul><li>Able to react to change productively and handle other essential tasks as assigned.</li></ul><ul><li>To have a strong and good working relationship with the principals.</li></ul><ul><li>To have a strong and good working relationship local internal team and regional team.</li></ul><h2>Requirements</h2><ul><li>Marketing or Sales experience in beauty industry will be an added advantage</li></ul><ul><li>Strong presentation and communication skills</li></ul><ul><li>Marketing type, initiative, dynamic, highly committed and result-oriented.</li></ul><ul><li>Experience in marketing budget planning and P&amp;L analytical</li></ul><ul><li>Pleasant and Mature personality, well organized and hard working style.</li></ul><ul><li>Good at problem solving, quick to respond and able to work outside when needs.</li></ul><ul><li>Excellent, proven interpersonal, verbal and written communications skills.</li></ul><ul><li>Excellent computer literacy in MS-Office (Word, Excel, Power Point).</li></ul><ul><li>Fluent in both English and Thai.</li></ul><ul><li>Bachelor’s degree or higher in Marketing, or related field</li></ul><ul><li>Marketing principle</li></ul><ul><li>Brand Management</li></ul><h2>Benefits</h2><h2>AL , PH , Provident Fund, Group Insurance ,and Dental claims</h2>