Director, Product Automation

Accountabilities

• Define and lead the organization's AI and automation strategy across products, workflows, and client service delivery.

• Evaluate, test, and implement tools and technologies that improve the speed, precision, quality, and scalability of core services, including community management, social media strategy, insights, monitoring, and social listening.

• Develop a standardized automation framework that can be applied consistently across service offerings rather than relying on isolated, client-specific solutions.

• Establish reporting infrastructure and performance metrics to measure automation's impact on operational efficiency, service quality, and margins across the technology ecosystem.

• Apply a product-led approach to automation by designing, piloting, evaluating, and continuously improving capabilities based on measurable outcomes and client needs.

• Collaborate with operations, product marketing, growth, and marketing teams to translate internal AI and automation capabilities into clear go-to-market strategies and messaging.

• Partner with service delivery, operations, and client success teams to ensure new tools and workflows are effectively adopted and integrated into everyday work.

• Represent AI and automation strategy at the leadership level, contributing to business priorities and competitive positioning as client expectations and industry technologies evolve.

• Develop and communicate a company-wide vision for combining AI-enabled capabilities with human expertise, both internally and externally.

• Mentor colleagues and influence teams across the organization to strengthen automation literacy, encourage experimentation, and build confidence in emerging technologies.

Requirements:

• Proven experience building or scaling a product, automation, AI, or technology strategy function, ideally within a services, agency, marketing technology, or related environment.

• Demonstrated success translating AI or automation initiatives from initial concept into measurable operational improvements.

• Strong cross-functional leadership and collaboration skills, with the ability to align marketing, service delivery, operations, and executive stakeholders around shared goals.

• Familiarity with social media platforms, community management, social listening, or related digital marketing technologies is a strong asset.

• Experience working with enterprise marketing technology platforms, particularly where reporting or data limitations require creative solutions, alternative workflows, or additional systems.

• A product innovation mindset, with the ability to evaluate emerging technologies and connect their practical value to client experience and business outcomes.

• Ability to establish structure, processes, and strategic direction while building a new function in an evolving environment.

• Strong communication and stakeholder management skills, including the ability to explain complex technical capabilities in clear, compelling business terms.

• Strategic thinking combined with a hands-on approach to experimentation, implementation, and continuous improvement.

• Confidence influencing teams and senior leaders without initially relying on a large direct-report organization.

Benefits:

• Salary:Annual salary range ofUSD $110,000–$135,000. Actual compensation may vary based on location, relevant experience, knowledge, and skills.

• Employment type:Full-time, permanent position.

• Flexible work arrangements:Remote designation may be available depending on the role, location, and business needs.

• Collaborative work environment:Opportunities to work across teams and functions, with in-person collaboration where required by business needs.

• Leadership impact:Opportunity to establish and shape a new AI and automation function and influence organization-wide strategy.

• Professional growth:Exposure to emerging technologies, product innovation, strategic leadership, and cross-functional initiatives.

• Innovation-focused culture:Opportunity to experiment with new tools and approaches while helping evolve digital and social media services.

• Inclusive workplace:Commitment to equal employment opportunities and reasonable accommodations throughout the recruitment process.