Director, Retail Sales

<h3>Accountabilities</h3><li>
<strong>Sales leadership and team development</strong>
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<li>Lead and develop a team of sales professionals, establishing clear performance objectives, providing resources, and ensuring alignment with overall business goals.</li><li>Conduct regular one-on-one meetings, talent assessments, career development planning, succession planning, and performance management activities.</li><li>Foster collaboration, accountability, and strong working relationships across the sales organization and relevant business functions.</li><li>Partner with Product and Merchandising teams to provide market feedback, identify emerging customer needs, and evaluate new product opportunities.</li><li>
<strong>Retail sales strategy and account management</strong>
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<li>Assume full P&amp;L responsibility for the retail sales channel, driving revenue growth, profitability, and achievement of commercial objectives.</li><li>Develop and execute strategies for existing and new revenue streams, products, projects, and retail partnerships.</li><li>Build and maintain senior-level relationships with key retail partners, strengthening account performance and long-term business opportunities.</li><li>Collaborate with National Account Managers and cross-functional teams to streamline sales operations, coordinate activities, and optimize inventory levels.</li><li>
<strong>Executive engagement and strategic planning</strong>
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<li>Participate in executive leadership and strategic operations meetings, presenting accurate sales, financial, and marketing performance data.</li><li>Partner with senior leaders to provide actionable recommendations, support strategic initiatives, and influence business decisions.</li><li>Translate company objectives into clear retail sales priorities, resource allocation plans, and measurable performance targets.</li><li>
<strong>Forecasting, budgeting, and performance management</strong>
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<li>Develop monthly, quarterly, and annual retail sales budgets, forecasts, goals, and operating plans.</li><li>Analyze sales results, financial reports, and performance indicators to identify trends, address gaps, and uncover opportunities for profitable growth.</li><li>Partner with Demand Planning to maintain accurate forecasts, update business plans, and meet operational planning deadlines.</li><li>Monitor financial performance and implement corrective actions to improve sales effectiveness and achieve revenue and profitability targets.</li><li>
<strong>Marketing, merchandising, and promotional execution</strong>
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<li>Collaborate with Channel Marketing to maximize retail sell-through through effective use of Market Development Funds (MDF).</li><li>Manage the MDF budget, ensuring resources are allocated effectively and aligned with commercial priorities.</li><li>Partner with Brand Marketing to establish channel-specific marketing expectations and maintain consistent brand positioning.</li><li>Coordinate promotions and other business-critical initiatives with Merchandising and relevant stakeholders, evaluate results, and adjust strategies to improve effectiveness.</li><li>
<strong>Sales enablement and organizational communication</strong>
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<li>Prepare monthly retail sales updates highlighting business performance, organizational developments, and key wins.</li><li>Partner with Product and Merchandising teams to develop comprehensive sales training programs and ongoing professional education.</li><li>Promote adherence to workplace safety policies and contribute to a positive, proactive safety culture.</li><li>Undertake additional responsibilities and projects as required to support business priorities.</li><h2>Requirements</h2><li>A bachelor's degree is required; equivalent professional experience may be considered in place of a degree.</li><li>At least 10 years of experience managing national sales accounts and driving commercial performance.</li><li>At least 4 years of experience in a management or higher-level leadership position, with demonstrated success leading and developing sales teams.</li><li>Proven experience managing relationships with major national retailers, such as Target, Walmart, and Best Buy.</li><li>Demonstrated expertise in retail sales strategy, national account management, revenue growth, profitability management, and full P&amp;L accountability.</li><li>Strong financial and commercial acumen, including experience with sales forecasting, budgeting, financial reporting, performance analysis, and resource allocation.</li><li>Experience developing and executing strategic sales plans, identifying growth opportunities, and managing complex retail partnerships.</li><li>Ability to build and maintain relationships with senior executives and influence decisions across multiple departments and organizational levels.</li><li>Experience collaborating with Marketing, Product, Merchandising, and Demand Planning teams to coordinate promotions, optimize inventory, and achieve shared business objectives.</li><li>Strong leadership, coaching, and talent development skills, including performance management, succession planning, and team capability building.</li><li>Excellent analytical and problem-solving abilities, with the capacity to translate sales and market data into actionable business strategies.</li><li>Outstanding communication, negotiation, presentation, and stakeholder management skills.</li><li>Ability to manage multiple priorities, make strategic decisions, and deliver measurable results in a dynamic, performance-driven environment.</li><li>Willingness and ability to travel up to 50% of the time to support retail partners, business meetings, and commercial initiatives.</li><h2>Benefits</h2><li>
<strong>Competitive base salary:</strong>Annual compensation ranging from<strong>$165,000 to $210,000</strong>, depending on qualifications and applicable compensation factors.</li><li>
<strong>Performance-based incentives:</strong>Eligibility for a director-level short-term incentive opportunity through a variable incentive program.</li><li>
<strong>Comprehensive healthcare coverage:</strong>Medical, dental, and vision insurance.</li><li>
<strong>Life and disability insurance:</strong>Basic and voluntary life insurance, along with short-term and long-term disability coverage.</li><li>
<strong>Employee well-being:</strong>Access to an employee assistance program, flexible spending accounts, and a health savings account.</li><li>
<strong>Retirement planning:</strong>Access to a 401(k) retirement savings plan.</li><li>
<strong>Paid time off:</strong>Accrued PTO based on seniority, company holidays, and additional leave options.</li><li>
<strong>Family and personal support:</strong>Parental leave and bereavement leave.</li><li>
<strong>Community engagement:</strong>Volunteer time off to support community involvement and charitable activities.</li><li>
<strong>Employee recognition:</strong>Service awards recognizing employee contributions and tenure.</li><li>
<strong>Remote work flexibility:</strong>The ability to work remotely from anywhere in the United States, with travel of up to 50% as required by business needs.</li><li>
<strong>Leadership and career development:</strong>Opportunities to influence national retail strategy, lead a sales organization, and contribute to long-term business growth.</li>