Marketing Automation Analyst

We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.

Key Responsibilities:

1. High-Volume Campaign Execution

• Omnichannel Deployment:Build, test, and deploy 70+ weekly campaigns acrossEmail (EDM), WhatsApp, and SMSusing Oracle Eloqua (and integrated messaging tools).
• Segmentation:Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
• A/B Testing:Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.

2. Web Forms & Lead Capture

• Form Architecture:Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
• Tracking & Attribution:Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.

3. Automation & Lifecycle Journeys

• Nurture Flows:Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.
• Workflow Optimization:Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.

4. Quality Assurance (QA) & Governance

• The "Zero-Error" Standard:Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.
• Deliverability Monitoring:Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.

5. Reporting & Analytics

• Performance Tracking:Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.
• Database Hygiene:Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.

Requirements

Technical Requirements

• Experience:3–5 years in a dedicated Marketing Automation role (Agency or High-Volume Corporate environment preferred).
• Platform Expertise:Hands-on experience withOracle Eloqua(highly preferred), Marketo, or Salesforce Marketing Cloud.
• Languages:BasicHTML/CSSfor email template troubleshooting and landing page tweaks.
• Data Savvy:Strong understanding of Excel for data cleaning and list management.
• Multi-Channel:Experience with WhatsApp Business API and SMS gateway integrations.