Visual Designer

<ol>
<li>Design high-quality visual assets for user acquisition campaigns, including but not limited to event posters, banners, in-feed advertisements, and landing pages.</li>
<li>Produce visuals that resonate with target audiences and align with acquisition funnel logic, helping to improve ad click-through rates and conversion efficiency.</li>
<li>Independently manage the full design lifecycle — from brief interpretation, concept development, stakeholder communication, iteration, to final delivery — coordinating cross-functional resources to ensure on-time execution.</li>
<li>Track ad creative performance metrics, collaborate with the business team to iterate on design solutions, and adjust visual direction based on acquisition data to maximise growth impact.</li>
<li>Support the broader team with additional visual design tasks and cross-functional coordination to ensure all front-end acquisition design work progresses smoothly.</li>
</ol><h2>Requirements</h2><ol>
<li>Bachelor's degree or above in a design-related discipline (Graphic Design, Visual Communication, Advertising Design, or equivalent)</li>
<li>3+ years of professional design experience; experience in cross-border financial services or fintech brokerage design is strongly preferred.</li>
<li>Fluent in Cantonese and Mandarin; working proficiency in English.</li>
<li>Proficient in all design tools required to deliver projects, including but not limited to 3D software (C4D, Blender), Figma, and Adobe Creative Suite.</li>
<li>Strong foundational design skills with a clear understanding of conversion-driven advertising principles.</li>
<li>Familiarity with on-platform/off-platform ad specifications, AIGC tools (e.g., Midjourney, Stable Diffusion), and a portfolio showcasing successful brand marketing or performance advertising campaigns are all a plus.</li>
<li>Self-driven with strong execution skills — able to proactively manage project progress, flag issues early, and push deliverables to completion in a fast-paced, cross-border business environment.</li>
<li>Deep understanding of Hong Kong user aesthetics, local advertising trends, and cultural nuances.</li>
<li>Proven track record in front-end acquisition advertising and conversion-focused creative design is highly preferred.</li>
</ol>