Email & SMS Specialist

<h3>Accountabilities:</h3><li>Manage the end-to-end creation and execution of email and SMS campaigns, including template development, image slicing, creative placement, audience selection, quality assurance, and deployment.</li><li>Build and maintain monthly campaign calendars, coordinating promotional activities and content schedules to support marketing objectives and maximize customer engagement.</li><li>Collaborate closely with brand marketing, creative, merchandising, partnerships, and CRM teams to ensure campaigns are aligned with brand guidelines, commercial priorities, and delivery timelines.</li><li>Oversee daily campaign quality assurance, verifying content accuracy, links, formatting, audience targeting, and overall readiness before deployment.</li><li>Monitor, analyze, and report on key performance indicators, including open rates, click-through rates, conversions, and other relevant engagement metrics.</li><li>Design, execute, and evaluate A/B tests across subject lines, messaging, creative assets, and send times to identify opportunities for continuous optimization.</li><li>Apply generative AI tools and platform-based AI features to improve campaign workflows, including copywriting, audience segmentation, quality assurance, and performance reporting.</li><li>Explore and pilot new AI-powered solutions and automation processes to increase efficiency, particularly during peak campaign periods, while preserving brand voice and maintaining appropriate human oversight.</li><li>Partner with analytics and CRM specialists to strengthen audience segmentation, leverage customer insights, and develop more relevant, personalized marketing communications.</li><li>Ensure compliance with applicable email and SMS marketing regulations, including CAN-SPAM, CASL, and GDPR, as relevant to campaign audiences and jurisdictions.</li><li>Stay informed about emerging email and SMS marketing trends, technologies, and best practices, recommending process improvements that enhance campaign quality and operational efficiency.</li><li>Take ownership of campaign performance and reporting, using data-driven insights to make recommendations and improve marketing effectiveness.</li><h2>Requirements:</h2><li>Hold a bachelor's degree or possess equivalent relevant qualifications or professional experience.</li><li>Have 1–3 years of hands-on email marketing experience, including campaign execution, content development, testing, and performance monitoring.</li><li>Demonstrate practical experience using generative AI tools or AI-powered features within email and SMS marketing platforms to improve productivity, streamline workflows, or enhance campaign results.</li><li>Possess a strong analytical mindset, with the ability to interpret campaign metrics, identify performance trends, and translate data into actionable recommendations.</li><li>Understand email marketing compliance requirements, including CAN-SPAM, CASL, and GDPR, and their application to relevant campaigns and audiences.</li><li>Demonstrate exceptional attention to detail and the ability to manage multiple campaigns, competing priorities, and tight deadlines in a fast-paced environment.</li><li>Have strong written communication and collaboration skills, with the ability to work effectively across marketing, creative, merchandising, and analytics teams.</li><li>Show initiative, curiosity, and a willingness to experiment with new marketing tools and approaches while applying sound judgment to protect brand voice, content quality, and customer experience.</li><li>Experience with platforms and tools such as Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva is considered an asset.</li><li>Knowledge of HTML and CSS for email development is an advantage.</li><li>Previous experience in retail or e-commerce marketing is preferred.</li><li>A genuine interest in the culinary industry and an appreciation for food, cooking, and lifestyle brands would be beneficial.</li><li>Be comfortable working independently in a remote environment, taking ownership of projects from planning through execution and reporting.</li><h2>Benefits:</h2><li>
<strong>Remote work:</strong>Work remotely from Canada, with flexibility to manage your responsibilities in a distributed team environment.</li><li>
<strong>Comprehensive healthcare coverage:</strong>Access to medical, dental, and vision benefits.</li><li>
<strong>Retirement savings:</strong>RRSP matching to support long-term financial planning.</li><li>
<strong>Paid time off:</strong>Access to paid leave policies that support work-life balance and personal well-being.</li><li>
<strong>Supplemental benefits:</strong>A variety of additional benefit options to support individual needs.</li><li>
<strong>Employee discounts:</strong>Enjoy discounts across a portfolio of brands.</li><li>
<strong>Professional development:</strong>Build expertise in AI-driven marketing, advanced audience segmentation, campaign optimization, and modern email and SMS platforms.</li><li>
<strong>End-to-end ownership:</strong>Take responsibility for campaigns from planning and creative execution through deployment and performance analysis.</li><li>
<strong>Cross-functional collaboration:</strong>Work closely with marketing, CRM, analytics, creative, and merchandising teams on campaigns with a direct impact on customer engagement and revenue.</li><li>
<strong>Innovation and experimentation:</strong>Explore emerging AI tools and automation opportunities while contributing to continuous process improvement.</li><li>
<strong>Measurable business impact:</strong>Use data-driven marketing strategies to influence campaign performance, customer relationships, and e-commerce results.</li>