Global Product Marketing Manager - Video

<h3>Accountabilities</h3><li>Own product marketing initiatives for specialized video security solutions, including camera offerings designed for federal government and defense markets.</li><li>Collaborate with product management teams to represent the voice of the customer, identify market needs, and align product capabilities with customer expectations.</li><li>Partner with public safety, government marketing, and sales teams to understand customer requirements and develop effective marketing strategies for target segments.</li><li>Develop clear, differentiated product messaging and positioning that communicate the value, capabilities, and competitive advantages of video security solutions.</li><li>Conduct market research, customer interviews, and segmentation analyses to deepen understanding of customer challenges, purchasing behaviors, and emerging opportunities.</li><li>Analyze competitors, market trends, target industries, and buyer personas to identify differentiation opportunities and inform product marketing decisions.</li><li>Lead product and feature launches, including defining target audiences, developing positioning, and creating launch plans and supporting materials.</li><li>Develop and coordinate marketing content, including website pages, social media content, product collateral, presentations, and other customer-facing resources.</li><li>Collaborate with cross-functional marketing teams to design and execute go-to-market campaigns that increase product awareness, encourage adoption, and generate qualified pipeline.</li><li>Create sales enablement materials and internal resources that equip sales teams to communicate product value effectively and address customer needs.</li><li>Support sales teams in positioning solutions for specialized customer environments and communicating the benefits of integrated hardware and software technologies.</li><li>Build strong relationships across product management, sales, and marketing to ensure consistent messaging and coordinated execution.</li><li>Monitor market feedback and campaign effectiveness, using insights to refine messaging, improve product positioning, and strengthen future marketing initiatives.</li><li>Manage multiple projects and priorities while maintaining strong organization, accountability, and follow-through.</li><h2>Requirements</h2><li>Bachelor's degree in marketing, business, or a related discipline, combined with at least five years of experience in product marketing or a similar field; alternatively, seven or more years of relevant product marketing experience.</li><li>Demonstrated experience in B2B product marketing, ideally involving complex enterprise technology solutions.</li><li>Experience developing product positioning, messaging frameworks, launch strategies, and go-to-market campaigns for specialized products or technology offerings.</li><li>Familiarity with integrated hardware and software solutions is an advantage, particularly experience in physical security, video surveillance, or related security technologies.</li><li>Strong written and verbal communication skills, including the ability to create persuasive marketing content, deliver presentations, and explain complex technical concepts clearly.</li><li>Excellent storytelling skills, with the ability to translate technical features into customer-focused benefits and compelling business value propositions.</li><li>Experience conducting market research, customer discovery, competitive analysis, and audience segmentation to inform marketing strategy.</li><li>Ability to collaborate effectively with product management, sales, and cross-functional marketing teams to deliver coordinated initiatives.</li><li>Strong project management and organizational skills, with the ability to manage multiple launches, campaigns, deadlines, and stakeholder expectations.</li><li>A proactive, curious, and adaptable mindset, with a willingness to learn new technologies, understand emerging markets, and incorporate feedback into your work.</li><li>Strong problem-solving and prioritization skills, combined with a high degree of ownership and accountability for project outcomes.</li><li>Ability to build productive relationships across teams, influence stakeholders, and work effectively in a collaborative environment.</li><li>Legal authorization to work in Canada indefinitely is required. Applicants must be Canadian citizens or permanent residents, as employer-sponsored work permits are not available for this position.</li><li>Willingness to travel occasionally, with expected travel below 25%.</li><h2>Benefits</h2><li>
<strong>Competitive annual base salary:</strong>CAD $110,000–$120,000, depending on relevant skills, experience, and qualifications.</li><li>
<strong>Remote work:</strong>Remote working opportunities within Canada, subject to the position's location requirements.</li><li>
<strong>Career development:</strong>Opportunities to contribute to global product marketing strategy and work with innovative video security technologies.</li><li>
<strong>Cross-functional collaboration:</strong>Work closely with product management, sales, and marketing professionals across specialized technology markets.</li><li>
<strong>Strategic impact:</strong>Influence product positioning, market awareness, customer adoption, and business growth in federal government and defense sectors.</li><li>
<strong>Innovative environment:</strong>Contribute to the marketing of integrated hardware and software solutions for physical security and critical infrastructure.</li><li>
<strong>Inclusive workplace:</strong>An environment committed to diversity, equal opportunity, and creating an accessible and supportive employee experience.</li><li>
<strong>Meaningful work:</strong>The opportunity to support technologies that help protect people, property, and critical environments.</li>