Head of Product Marketing

<h3>Accountabilities</h3><li>
<strong>Product Positioning and Messaging:</strong>Develop clear, differentiated positioning and messaging that translate complex AI and legal technology capabilities into compelling customer benefits and communicate the product's unique value proposition.</li><li>
<strong>Marketing Strategy and Editorial Leadership:</strong>Own the editorial calendar, prioritize marketing initiatives, and establish a consistent narrative that aligns with business objectives and market opportunities.</li><li>
<strong>Product Launches:</strong>Lead launch messaging and go-to-market narratives by defining target audiences, customer challenges, key messages, and supporting evidence that demonstrates product value.</li><li>
<strong>Content Creation and Editorial Management:</strong>Write, edit, and oversee content across multiple channels, including websites, email campaigns, social media, presentations, sales collateral, and other marketing materials.</li><li>
<strong>Executive Communications and Thought Leadership:</strong>Partner with executive leaders to develop articles, social posts, videos, interviews, and panel discussions, representing the organization on camera when appropriate.</li><li>
<strong>Customer Research and Insights:</strong>Interview customers and collaborate with Sales and Customer Success teams to understand purchasing motivations, customer needs, objections, and the language used by target audiences.</li><li>
<strong>Content and Video Production:</strong>Direct content and video initiatives by defining topics, selecting speakers, developing creative concepts, and ensuring that materials reinforce the broader product narrative.</li><li>
<strong>Sales Enablement:</strong>Create effective sales enablement resources that communicate product capabilities and benefits at varying levels of technical detail to support customer conversations and accelerate sales cycles.</li><li>
<strong>Competitive Intelligence and Performance Optimization:</strong>Monitor competitors, emerging AI technologies, and market trends while partnering with performance marketing teams to refine positioning and messaging based on campaign results and customer feedback.</li><li>
<strong>Cross-Functional Collaboration:</strong>Work closely with Product, Engineering, Sales, Customer Success, and external agencies to maintain strategic alignment and ensure consistent communication across customer touchpoints.</li><h2>Requirements</h2><li>
<strong>Professional Experience:</strong>At least 7 years of experience in product marketing, communications, or strategic storytelling, ideally within AI, enterprise software, legal technology, or another complex technology environment.</li><li>
<strong>Legal Industry Expertise:</strong>Experience in legal practice, legal technology, legal journalism, or marketing to legal audiences, with a strong understanding of how legal professionals evaluate, adopt, and purchase technology solutions.</li><li>
<strong>Product Marketing Expertise:</strong>Demonstrated success developing product positioning, messaging frameworks, differentiated value propositions, and go-to-market strategies for complex products.</li><li>
<strong>Exceptional Writing and Editorial Skills:</strong>Strong writing, editing, and storytelling abilities, with the judgment to communicate technical concepts clearly, accurately, and persuasively to different audiences.</li><li>
<strong>Product Launch Experience:</strong>Proven ability to develop launch narratives and coordinate messaging across marketing channels, ensuring consistency and alignment with product and commercial priorities.</li><li>
<strong>Cross-Functional Leadership:</strong>Experience collaborating with executive leadership, Product, Engineering, Sales, Customer Success, and external partners while maintaining a clear strategic direction.</li><li>
<strong>Customer Research and Sales Enablement:</strong>Familiarity with customer interviews, buyer research, sales enablement, and translating customer insights into effective marketing materials.</li><li>
<strong>Content Production and Communication:</strong>Experience directing content and video production, developing thought leadership initiatives, and presenting on camera when needed.</li><li>
<strong>AI and Technical Fluency:</strong>Genuine curiosity about AI architecture, infrastructure, and emerging capabilities, along with practical proficiency in modern AI tools.</li><li>
<strong>Strategic and Operational Mindset:</strong>Ability to combine long-term marketing strategy with hands-on execution, prioritize competing initiatives, and operate effectively in a dynamic environment.</li><li>
<strong>Communication and Collaboration:</strong>Strong interpersonal skills, sound judgment, and the ability to influence stakeholders across teams and communicate complex ideas with clarity.</li><li>
<strong>Location and Availability:</strong>Must be based in the United States, with meaningful overlap with Eastern Time working hours and availability for periodic business travel.</li><h2>Benefits</h2><li>
<strong>Competitive Compensation:</strong>Annual salary range of<strong>$180,000–$225,000</strong>, depending on qualifications and experience.</li><li>
<strong>Remote Work:</strong>Fully remote position within the United States.</li><li>
<strong>Foundational Leadership Opportunity:</strong>Build and lead the product marketing function from the ground up, with the opportunity to shape positioning, messaging, and go-to-market strategy.</li><li>
<strong>Executive Visibility:</strong>Work closely with senior leadership and influence product direction, commercial strategy, and market communication.</li><li>
<strong>Cross-Functional Impact:</strong>Collaborate with teams across Product, Engineering, Sales, and Customer Success to bring complex AI-powered solutions to market.</li><li>
<strong>Professional Growth:</strong>Help shape the market narrative for emerging AI and legal technology solutions in a rapidly evolving industry.</li>