Marketing Manager

• About the role (Description):

MicroBIM is seeking a strategic and results-driven Marketing Manager to lead our growth, digital marketing, and brand positioning efforts within the BIM, AEC, and construction technology sectors. In this role, you will develop and execute performance-driven marketing strategies, manage multi-channel digital campaigns, and build scalable lead generation funnels to support our business growth objectives.

Key Responsibilities:

• Strategic Growth & Demand Generation:Develop and implement B2B marketing strategies aligned with company growth goals; build and optimize lead generation funnels.
• Digital Campaign Management:Oversee performance marketing across paid media, SEO, email, and social platforms while tracking key KPIs (lead gen, engagement, traffic, conversions).
• Content & Brand Positioning:Direct branding and content creation; translate complex technical and BIM-related solutions into clear, business-focused messaging.
• Sales & Cross-Functional Alignment:Partner with sales, product, and business development teams to ensure marketing collateral and qualified leads support sales pipelines.
• Market Intelligence & Analytics:Analyze market trends, competitor activity, and campaign performance to continually optimize marketing ROI.

Requirements

• Requirements:

• Experience:5–8 years of experience in Marketing, Digital Marketing, B2B Marketing, or Growth Marketing.
• Industry Background:Prior experience in SaaS, Software Development, BIM/Construction Tech, AEC, or related technical software environments is strongly preferred.
• Track Record:Proven ability to build lead generation funnels, execute B2B growth marketing strategies, and manage end-to-end digital campaigns.
• Tools & Analytics:Expertise in CRM systems (such as Zoho CRM), marketing automation, performance tracking, and web analytics.
• Education:Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Professional certifications in SEO, Performance Marketing, Digital Strategy, or Growth Marketing are a strong plus.
• Soft Skills:High ownership mindset, exceptional communication skills, strong analytical capabilities, and the ability to work independently in a dynamic environment.

Benefits

• Benefits:

• Fully remote working environment with flexible balance.
• Standard working schedule (Sunday to Thursday, 9:00 AM – 5:00 PM).
• Comprehensive Social Insurance coverage.
• Comprehensive Medical Insurance coverage.

Company industry and Job function

• Company industry:Software Development / Construction / Information Technology
• Job function:Marketing