Lead Influencer Manager

Accountabilities

• Lead and develop a team of approximately 4–6 Influencer Marketing Managers through regular coaching, performance feedback, growth planning, and support with complex decisions or escalations.

• Define influencer and content strategies aligned with client objectives, including creator profiles, content formats, creative direction, campaign structures, and execution plans.

• Oversee campaign delivery across assigned accounts, setting strategic direction, reviewing key decisions, and ensuring programs are delivered on time, within scope, and to a high-quality standard.

• Build, document, and continuously improve processes, playbooks, dashboards, and workflows that make campaign and team performance easier to manage, measure, and scale.

• Review influencer content for quality, compliance, and brand alignment, identifying off-brief content early and translating creative patterns into actionable learnings for future campaigns.

• Monitor campaign performance against awareness, traffic, and conversion objectives, using insights to optimize creator selection, content formats, campaign pacing, and overall strategy.

• Own and improve influencer operations systems, including Airtable structures, automations, workflows, creator data, rates, deliverables, and supporting rationale, while reducing manual workarounds.

• Support new business and account growth by developing influencer strategies for proposals and contributing to pricing, deliverable structures, and realistic execution plans.

• Partner with senior influencer marketing leadership on account priorities, team performance, best practices, and strategic initiatives while bringing relevant creator-economy trends and external insights into discussions.

• Identify risks and potential issues proactively, communicate them clearly, document decisions and trade-offs, and drive practical solutions with internal teams and clients.

Requirements:

• 5+ years of professional experience in influencer marketing, with a proven track record of delivering successful campaigns for brands.

• Previous experience managing, mentoring, or developing team members, with a structured and supportive approach to coaching and performance management.

• Strong ability to translate client briefs into effective influencer strategies, creative direction, campaign plans, and measurable execution frameworks.

• Deep understanding of creator-brand fit, content formats, platform dynamics, and the factors that influence campaign performance and conversion.

• A builder mindset with strong documentation and process-design skills, combined with a willingness to identify inefficiencies and take ownership of improving how work gets done.

• Comfortable working with structured operational systems such as Airtable, Notion, ClickUp, or similar platforms, with strong attention to workflow organization and data accuracy.

• Passion for the creator economy, with an active interest in industry trends, successful campaigns, emerging platforms, and evolving influencer marketing practices.

• Strong strategic thinking, problem-solving, organization, and decision-making skills, with the ability to manage complex client work while maintaining high execution standards.

• Excellent written and verbal communication skills, with confidence working with senior stakeholders and international clients, particularly US-based clients.

• Fluent English is required for effective collaboration across global teams and client relationships.

• Agency experience and exposure to proposals, pitching, or new-business development are considered a plus.

• A proactive, curious, and ownership-driven leadership style, with the ability to anticipate problems, bring fresh ideas, and motivate others toward strong outcomes.

Benefits:

• Fully remote position with a remote-first, async-friendly working environment.

• Opportunity to work with high-impact global brands and complex influencer marketing programs.

• Significant ownership over client campaigns, team development, operational processes, and business outcomes.

• High-autonomy culture focused on transparency, accountability, and strong performance.

• Leadership opportunity combining people management, creative strategy, client partnership, and operational ownership.

• Opportunity to influence how influencer marketing processes and systems evolve as the function scales.

• Collaborative environment with exposure to current creator-economy trends, innovative campaigns, and diverse international perspectives.

• A culture that emphasizes trust, autonomy, and results rather than micromanagement.