Manager I, Sales Development

Accountabilities

• Lead and manage SDRs, setting clear objectives, monitoring performance, and supporting individual and team success.

• Develop, implement, and continuously refine outbound sales strategies and processes to increase pipeline generation.

• Track lead management processes, sales activity, conversion rates, and other key performance indicators to identify opportunities for improvement.

• Coach team members on outbound prospecting techniques, including cold calling, email outreach, direct mail, and effective follow-up strategies.

• Conduct regular one-on-one meetings to provide feedback, support professional development, and address performance opportunities.

• Recruit, interview, onboard, and train new team members, helping build a high-performing and scalable sales development organization.

• Motivate and recognize team members through effective coaching, incentives, and performance management.

• Report operational and financial performance metrics to senior management, translating data into actionable recommendations.

• Evaluate and support the adoption of new sales technologies, enablement tools, and programs that improve team productivity and results.

• Serve as a mentor and role model, promoting a positive team culture grounded in collaboration, accountability, and continuous learning.

Requirements:

• Direct experience as a Sales Development Representative (SDR) or Business Development Representative (BDR), combined with relevant team leadership or management experience.

• At least two years of SDR management experience strongly preferred.

• Demonstrated hands-on experience with outbound prospecting and cold calling, beyond managing inbound lead generation.

• Proven track record of leading a high-performing inside sales team and achieving measurable results.

• Strong understanding of outbound pipeline generation, prospecting workflows, and sales development best practices.

• Excellent communication, presentation, coaching, and interpersonal skills.

• High emotional intelligence and the ability to motivate, mentor, and develop individuals with different strengths and needs.

• Analytical mindset, with the ability to interpret performance data, prepare reports, identify trends, and recommend improvements.

• Proficiency with Salesforce, including the ability to use sales technology to monitor performance and manage sales processes.

• Experience with Salesloft and related sales technology tools is strongly preferred.

• Enthusiastic, adaptable, and proactive approach to leadership in a fast-paced, evolving environment.

• Openness to different backgrounds and perspectives, with a commitment to building an inclusive and supportive team.

Benefits:

• Compensation:Expected base compensation ofCAD $123,300, with eligibility for a variable commission plan. Actual compensation may vary based on qualifications, experience, location, performance, and business needs.

• Equity:Additional equity as part of the overall compensation package.

• Healthcare:Company-paid medical, dental, and vision coverage for employees and their dependents.

• Retirement benefits:Registered Retirement Savings Plan (RRSP) matching.

• Wellness support:Access to an employee assistance program.

• Flexible time off:Flexibility to manage time away from work.

• Career development:Comprehensive onboarding, leadership training, learning opportunities, and professional development programs.

• Recognition:Access to peer recognition programs, awards, and other ways to celebrate contributions.

• Family support:Parental leave and related support for employees and their families.

• Adoption assistance:Up to CAD $20,000 in adoption reimbursement.

• Maternity support:On-demand maternity resources through Maven Maternity.

• New parent support:Breast milk shipping support through Maven Milk.

• Financial well-being:Access to financial planning tools and resources.