Marketing Designer (Fractional, 2-3 days/week)

Accountabilities

• Own and evolve the company’s design system by auditing existing materials, identifying opportunities for improvement, documenting standards in Figma, and ensuring consistency across all marketing assets.

• Design and develop landing pages and website sections in Webflow, taking projects from concept through to live publication.

• Build and maintain a scalable sales presentation system in PowerPoint and Google Slides, including one-pagers, case studies, battlecards, and reusable templates that sales teams can edit confidently.

• Produce high-quality advertising and social media creatives across LinkedIn, paid social, and display channels, creating multiple variations to support testing and performance optimization.

• Create product mockups, feature graphics, and lightweight motion assets such as GIFs and simple animations for use across websites, presentations, campaigns, and advertising.

• Manage publishing and asset handoffs independently, including Webflow CMS updates, email templates, and production-ready exports for sales and marketing teams.

• Translate short briefs, business objectives, and messaging into compelling visual concepts, taking ownership of both the creative direction and final execution.

• Partner directly with the founding team to establish a distinctive visual identity and make informed recommendations about when existing design approaches should be refined or fundamentally changed.

• Work efficiently in a fast-moving environment, managing priorities independently and delivering polished creative work with minimal supervision.

• Contribute to establishing the visual foundations of a growing category, helping shape how the business is perceived by customers and senior marketing decision-makers.

Requirements:

• You have at least 4 years of professional design experience within B2B SaaS or at an agency serving SaaS clients.

• Your portfolio demonstrates the ability to carry a cohesive brand identity across multiple formats, including websites, sales presentations, and advertising.

• You are highly proficient in Figma and have personally designed and launched live websites using Webflow rather than working exclusively on design concepts.

• You are fluent in PowerPoint and Google Slides and can create polished, reusable templates that other team members can easily adapt.

• You have strong typography, composition, layout, and visual hierarchy skills, with exceptional attention to detail and a high standard for design quality.

• You are fast, self-directed, and comfortable turning concise briefs into multiple strong creative directions without requiring extensive guidance.

• You have a clear creative point of view and can confidently work within an existing visual system while also identifying opportunities to improve it.

• You are comfortable working independently in a remote environment and managing your own priorities, deadlines, and production workflow.

• Experience with motion design tools such as After Effects, Lottie, or Rive is a plus.

• Basic knowledge of HTML and CSS is advantageous, as is familiarity with SEO or AI search optimization tools.

• You should be comfortable collaborating with a distributed team and able to maintain at least four hours of overlap with US Eastern working hours.

Benefits:

• Fractional commitment of 2–3 days per week as an independent contractor, with the potential to transition to a full-time position as the workload grows.

• Fully remote working arrangement with flexibility to work where you are most effective.

• Compensation paid in USD.

• Direct collaboration with the founding team and the opportunity to see your work reach the market quickly.

• Significant ownership as the first dedicated designer, with the opportunity to shape the visual identity and design foundations of a growing business.

• Opportunity to work in an emerging and rapidly expanding AI-focused market.

• A fast-paced, execution-oriented environment with substantial creative autonomy and minimal bureaucracy.

• An initial one-week handoff period providing context on existing materials, preferred references, and the desired direction for the brand.

• Weekly priorities established with the founder, with ownership of the creative queue and execution from there.

• A paid trial project consisting of a landing page section and three advertising variants as part of the selection process.