Marketing Manager – Platform

<h3>Accountabilities:</h3><li>
<strong>Platform Go-to-Market Strategy:</strong>Develop and execute global marketing strategies that increase platform awareness, adoption, engagement, and business growth.</li><li>
<strong>Positioning and Messaging:</strong>Create compelling positioning, messaging frameworks, and value propositions that communicate platform benefits to partners at different stages of digital maturity.</li><li>
<strong>Product Launches:</strong>Lead integrated marketing campaigns for new products, platform features, and digital capabilities, ensuring successful launches and sustained adoption.</li><li>
<strong>Product and Portfolio Marketing:</strong>Serve as the marketing subject matter expert for the platform portfolio, connecting its capabilities with broader technology solutions, cloud offerings, and services.</li><li>
<strong>Business Value Communication:</strong>Translate complex technical features into clear business outcomes that resonate with executive decision-makers, sales professionals, operations leaders, and technical stakeholders.</li><li>
<strong>Content Development and Enablement:</strong>Oversee the creation of marketing materials, partner-focused content, use cases, and sales enablement resources that demonstrate measurable business value.</li><li>
<strong>Partner Experience and Insights:</strong>Build a deep understanding of partner needs, pain points, workflows, and purchasing behaviors to inform marketing strategies and improve the digital experience.</li><li>
<strong>Data-Driven Optimization:</strong>Leverage platform usage data, customer feedback, market research, and performance metrics to identify growth opportunities and improve engagement.</li><li>
<strong>Cross-Functional Collaboration:</strong>Partner with product management, user experience, sales, operations, cloud, services, and marketing teams to deliver coordinated campaigns and measurable business outcomes.</li><li>
<strong>Global Stakeholder Management:</strong>Ensure consistent messaging across campaigns, communications, events, and partner engagement initiatives while coordinating launches across multiple regions and business units.</li><li>
<strong>Continuous Improvement:</strong>Identify opportunities to strengthen the platform's market positioning, increase partner engagement, and support the growth of the broader digital ecosystem.</li><h2>Requirements:</h2><li>
<strong>Professional Experience:</strong>At least 8 years of experience in B2B technology marketing, particularly in product marketing, platform marketing, or digital experience marketing.</li><li>
<strong>Relevant Industry Expertise:</strong>Demonstrated experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.</li><li>
<strong>Go-to-Market Expertise:</strong>Proven success launching platform-based solutions and developing marketing strategies that drive product adoption, customer engagement, revenue influence, and business growth.</li><li>
<strong>Strategic Marketing Skills:</strong>Strong knowledge of platform and solution marketing, including market positioning, value proposition development, integrated campaigns, and portfolio marketing.</li><li>
<strong>Storytelling and Communication:</strong>Exceptional ability to communicate complex technical concepts through clear, persuasive messaging tailored to diverse audiences, including senior executives.</li><li>
<strong>Commercial Acumen:</strong>A strategic and innovative mindset, with a strong understanding of business objectives and the ability to connect marketing initiatives to measurable outcomes.</li><li>
<strong>Analytical Capabilities:</strong>A data-driven approach to decision-making, with the ability to interpret customer insights, usage metrics, market research, and campaign performance.</li><li>
<strong>Cross-Functional Leadership:</strong>Experience managing complex initiatives that require close collaboration across multiple teams, functions, and business units.</li><li>
<strong>Stakeholder Influence:</strong>Strong interpersonal, communication, and executive presentation skills, with the ability to build alignment and influence stakeholders within a global, matrixed organization.</li><li>
<strong>Preferred Industry Knowledge:</strong>Familiarity with the IT channel, cloud ecosystem, and partner-led business models is an advantage.</li><li>
<strong>Work Arrangement:</strong>Ability to work remotely within the United States and travel to a designated office when requested by leadership.</li><h2>Benefits:</h2><li>
<strong>Annual Salary:</strong>$130,100–$143,110, depending on geographic location, professional experience, education, and skill level.</li><li>
<strong>Employment Type:</strong>Full-time position.</li><li>
<strong>Remote Work:</strong>Fully remote arrangement, with occasional attendance at a designated office when required.</li><li>
<strong>Healthcare Coverage:</strong>Medical, dental, and vision insurance.</li><li>
<strong>Retirement Planning:</strong>401(k) retirement plan with matching contributions.</li><li>
<strong>Disability Protection:</strong>Short-term and long-term disability insurance.</li><li>
<strong>Health Savings Options:</strong>Health Savings Account (HSA) and Health Reimbursement Account (HRA) options.</li><li>
<strong>Paid Time Off:</strong>Paid leave, including vacation, holidays, and sick time.</li><li>
<strong>Professional Development:</strong>Tuition reimbursement to support continued learning and career growth.</li><li>
<strong>Career Opportunities:</strong>The opportunity to contribute to global technology marketing initiatives, collaborate with cross-functional experts, and influence the growth of a digital platform ecosystem.</li>