Marketing Specialist

<h3>Accountabilities:</h3><ul>
<li>Support the day-to-day execution of Generative Engine Optimization (GEO) and AI Search initiatives across multiple workstreams.</li>
<li>Coordinate project activities, timelines, deliverables, and stakeholder contributions to keep strategic initiatives on track.</li>
<li>Manage administrative and operational tasks that support efficient project execution.</li>
<li>Conduct market, competitor, and industry research related to GEO, AI Search, and emerging search technologies.</li>
<li>Help design, document, and maintain scalable processes, playbooks, and operating models for GEO programs.</li>
<li>Identify opportunities to improve the efficiency, consistency, and effectiveness of marketing initiatives and workflows.</li>
<li>Interview internal stakeholders to understand existing capabilities, operational challenges, and gaps in GEO offerings.</li>
<li>Gather, synthesize, and translate stakeholder feedback into actionable recommendations and project deliverables.</li>
<li>Collaborate with cross-functional teams to align priorities, coordinate activities, and support successful implementation.</li>
<li>Assist with GEO reporting, data analysis, insight generation, and distribution of performance results.</li>
<li>Support the development of dashboards, scorecards, and performance summaries to track program effectiveness.</li>
<li>Translate research findings and analytical results into clear, practical recommendations for leadership.</li>
<li>Create and maintain executive-ready presentations, project updates, and leadership communications.</li>
<li>Contribute to the development of strategic recommendations, business cases, and supporting materials for decision-making.</li>
<li>Develop clear, compelling visual presentations that communicate complex information effectively to senior stakeholders.</li>
<h2>Requirements:</h2>
<ul>
<li>Between 2 and 5 years of experience in digital marketing, SEO, content strategy, analytics, consulting, or a related field.</li>
<li>Experience managing multiple projects, workstreams, and stakeholders simultaneously.</li>
<li>Strong research, analytical, problem-solving, and organizational skills.</li>
<li>Advanced proficiency in Microsoft PowerPoint and Excel.</li>
<li>Excellent written and verbal communication skills, with the ability to present findings and recommendations clearly.</li>
<li>Ability to work independently with limited supervision while managing competing priorities and deadlines.</li>
<li>Familiarity with SEO, AI Search, Generative Engine Optimization (GEO), or emerging search technologies is preferred.</li>
<li>Experience gathering business requirements and conducting stakeholder interviews is an advantage.</li>
<li>Experience preparing executive-level presentations, business recommendations, and strategic communications is preferred.</li>
<li>Exposure to analytics, reporting, dashboards, and performance measurement frameworks is beneficial.</li>
<li>Strong attention to detail and the ability to synthesize information from multiple sources into actionable insights.</li>
<li>Ability to collaborate effectively with cross-functional teams and adapt to evolving project requirements.</li>
<h2>Benefits:</h2>
<ul>
<li>Competitive compensation.</li>
<li>Medical, dental, and vision insurance coverage.</li>
<li>Access to a 401(k) retirement savings plan.</li>
<li>Fully remote work arrangement.</li>
<li>Opportunities to support projects involving emerging AI Search and Generative Engine Optimization technologies.</li>
<li>Potential for professional development and career growth through exposure to strategic initiatives and cross-functional collaboration.</li>
<li>Equal employment opportunity in a workplace that prohibits discrimination and harassment.</li>
</ul>
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