Associate Director - Commercial Campaign and Monetization

<ol>
<li>Lead the Commercial Growth Lab and oversee Commercial Planning &amp; Execution and Monetization functions.</li>
<li>Develop commercial growth strategies aligned with business objectives and sales targets.</li>
<li>Drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns.</li>
<li>Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media.</li>
<li>Lead digital media, owned media, KOL, affiliate, and social activation strategies to maximize ROI.</li>
<li>Identify and develop new monetization opportunities, including data, media, IP, and commercial partnerships.</li>
<li>Collaborate with Commercial, Technology, Product, CRM, Data, Finance, and external partners to deliver growth initiatives.</li>
<li>Define commercial KPIs and performance dashboards, monitor business performance, and optimize investments.</li>
<li>Build scalable commercial frameworks, governance, and operating models.</li>
<li>Coach and develop managers and cross-functional teams to foster a high-performance organization.</li>
</ol><h2>Requirements</h2><ol>
<li>Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.</li>
<li>Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity.</li>
<li>Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.</li>
<li>Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.</li>
<li>Exceptional leadership, team management, and communication skills.</li>
<li>Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.</li>
<li>Familiarity with digital marketing, advertising, and data privacy regulations is a plus.</li>
<li>In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.</li>
</ol>