Senior AdTech and Digital Marketing

<h3>Job Description</h3><ul>
<li>Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.</li>
<li>Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.</li>
<li>Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.</li>
<li>Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.</li>
<li>Omnichannel orchestration, coordinating digital with CRM and direct channels.</li>
<li>Attribution, test and control design, and incrementality.</li>
</ul><h2>Requirements</h2><h3>Requirements</h3><ul>
<li>Working knowledge of consent, identity, and the shift away from third-party identifiers.</li>
<li>DSP or SSP hands-on experience and OpenRTB mechanics.</li>
<li>IAB Tech Lab audience taxonomy and seller-defined audiences.</li>
<li>Data monetization or audience selling.</li>
<li>Data collaboration and privacy-preserving audience matching.</li>
</ul>