Senior CVM and Marketing Analysis (Banking Industry)

<h2>Senior CVM &amp; Marketing Analytics – Banking</h2><ul>
<li>
<strong>7+ years of experience</strong>in Banking CVM, Customer Marketing, or Marketing Analytics.</li>
<li>Strong experience in<strong>customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement</strong>.</li>
<li>Must have solid experience in the<strong>Banking industry</strong>.</li>
<li>Experience in designing and measuring<strong>banking marketing campaigns</strong>end-to-end.</li>
<li>Strong understanding of banking commercial drivers, including:</li>
<ul>
<li>Product holding &amp; cross-sell</li>
<li>Deposit &amp; balance growth</li>
<li>Lending &amp; card propensity</li>
<li>New-to-bank acquisition</li>
</ul>
<li>
<li>Experience owning CVM use cases such as:</li>
<ul>
<li>Cross-sell</li>
<li>Card activation &amp; usage</li>
<li>Balance growth</li>
<li>Silent attrition</li>
<li>Lifecycle &amp; transaction triggers</li>
</ul>
<li>
<li>Good understanding of<strong>marketing eligibility and regulatory requirements</strong>, including suitability, affordability, credit gating, and auditability.</li>
<li>Strong experience in<strong>control group design and incrementality measurement</strong>.</li>
<li>
<strong>SQL</strong>knowledge is required.</li>
<li>Nice to have:</li>
<ul>
<li>Islamic Banking experience</li>
<li>Customer Data Platform / Campaign Management Platform experience</li>
<li>Experience working with Engineering teams to define customer attributes and segments.</li>
</ul>
</ul>