Paid Media Manager

Accountabilities

• Serve as the primary paid media contact for a portfolio of approximately 5–7 clients, leading client-facing conversations and providing strategic guidance across their advertising programs.

• Present monthly performance reports, clearly explain campaign results and business metrics, communicate challenges or underperformance, and recommend actionable next steps.

• Plan, build, manage, and optimize multi-channel campaigns across Search, Display, Performance Max, Shopping, Video, and Paid Social, managing approximately $30K–$50K in monthly ad spend per client portfolio.

• Continuously test and optimize ad copy, bidding strategies, audiences, budgets, and campaign structures to improve performance and maximize return on investment.

• Analyze budget pacing, monthly business metrics, performance trends, and campaign data to identify issues, opportunities, and areas for growth.

• Use third-party platforms and AI-powered tools to improve campaign setup, tracking, reporting, and operational efficiency.

• Identify new growth opportunities within client accounts and remain current on advertising platform developments, industry trends, and emerging paid media practices.

• Represent client objectives and business priorities internally, ensuring campaign strategies remain aligned with broader goals.

• Mentor and support the next Paid Media team member as the function expands, with the opportunity to grow into a formal team leadership position.

Requirements:

• Bring 4+ years of hands-on paid media management experience, with strong expertise in Google Ads and solid experience across paid social channels.

• Have recent experience working in a digital marketing agency in a client-facing capacity; candidates whose recent experience is exclusively in-house, SaaS/ad-tech, or freelance environments do not meet the core requirement.

• Demonstrate direct client-facing experience, including presenting performance reports, discussing results, answering paid media questions, and acting as a trusted point of contact for clients.

• Have experience managing, mentoring, or formally leading other team members, along with a clear interest in progressing toward a team leadership role.

• Demonstrate a stable professional track record with meaningful tenure in recent positions and be comfortable providing context for any shorter employment periods.

• Be proficient across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube, as well as Microsoft Ads and paid social platforms such as Meta, TikTok, and LinkedIn.

• Possess strong campaign reporting, budget management, performance analysis, and data interpretation skills, with advanced Excel proficiency.

• Have strong written and verbal English communication skills and the ability to communicate performance insights clearly to both clients and internal stakeholders.

• Be analytical, detail-oriented, highly organized, comfortable working under deadlines, receptive to feedback, and committed to continuous professional growth.

• Be willing to complete a practical hands-on exercise using a live advertising account as part of the hiring process.

• Experience with third-party or AI-powered tools for campaign setup, tracking, or reporting is considered an advantage.

• A Bachelor's degree in Marketing or a related discipline is a plus.

Benefits:

• Competitive compensation of $3,000–$3,500 USD per month, with flexibility for exceptional candidates.

• 100% remote work arrangement.

• Opportunity to work with clients across multiple industries and manage diverse paid media programs.

• Hands-on ownership of significant multi-channel advertising portfolios and substantial monthly budgets.

• Direct client exposure and the opportunity to become a strategic advisor on paid media performance.

• Opportunity to develop leadership responsibilities and mentor future team members.

• Exposure to AI-powered and third-party tools that support modern digital advertising workflows.

• Opportunity to work across leading advertising platforms, including Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn.

• Professional growth in a fast-paced digital marketing environment focused on performance, innovation, and continuous learning.