Paid Media Specialist - Contractor

<h3>Accountabilities</h3><li>Monitor paid media performance across Google Ads and other active channels, tracking KPIs such as CPA/CPL, ROAS, spend pacing, conversion volume and quality, impression share, and relevant marketplace signals.</li><li>Maintain account health by identifying pacing issues, policy violations, disapprovals, broken links, tracking problems, and other performance risks.</li><li>Proactively identify anomalies, performance declines, emerging opportunities, and optimization priorities before they become larger issues.</li><li>Diagnose the underlying drivers of performance changes, including search queries, audiences, competition, creative fatigue, bidding, budgets, targeting, and conversion tracking.</li><li>Develop prioritized weekly recommendations with clear proposed actions, rationale, expected impact, and risk considerations.</li><li>Identify opportunities involving keywords, audiences, placements, budget allocation, creative testing, account structure, and emerging advertising channels.</li><li>Implement approved campaign changes directly within advertising platforms, including bids, budgets, targeting, negatives, creative assets, campaigns, ad groups, and video or app assets.</li><li>Manage automated bidding strategies, campaign settings, match types, audiences, placements, and other core paid media mechanics while following established autonomy and approval guidelines.</li><li>Maintain campaign hygiene through consistent naming conventions, UTM standards, taxonomy, documentation, and change logs.</li><li>Participate in weekly performance reviews, measure the impact of changes, and continuously refine the optimization cycle across channels.</li><li>Support expansion into new and emerging advertising platforms, adapting the same observe-analyze-recommend-execute discipline to each channel.</li><h2>Requirements</h2><li>3+ years of hands-on experience managing and optimizing paid media campaigns, including deep and recent execution across Google Search, YouTube/video, and App campaigns.</li><li>Demonstrated hands-on experience beyond Google Ads, with platforms such as Reddit Ads, TikTok Ads, StackAdapt, Meta, Microsoft/Bing, or comparable native and programmatic channels.</li><li>Strong analytical skills with the ability to interpret performance data, identify root causes, prioritize actions, and communicate clear recommendations.</li><li>Advanced working knowledge of Google Ads and Google Ads Editor, with the ability to execute bulk changes accurately and efficiently.</li><li>Strong understanding of automated bidding, including tCPA and tROAS, as well as match types, negative keywords, audiences, placements, creative formats, and campaign settings.</li><li>Excellent attention to detail, with disciplined documentation, quality control, and adherence to campaign conventions.</li><li>Ability to consistently manage a weekly optimization cadence and close the performance loop across multiple channels.</li><li>Comfortable working within an established strategy and defined guardrails, while independently owning analysis and execution.</li><li>Strong written and verbal communication skills, with the ability to explain campaign changes, rationale, and results in clear business language.</li><li>Experience with conversion tracking, web analytics, Google Tag Manager, platform pixels, or related measurement tools is a plus.</li><li>Experience with two-sided marketplaces, lead generation, real estate, rentals, or travel is advantageous.</li><li>Familiarity with programmatic display, DSPs, competitive intelligence tools, app measurement, or mobile attribution platforms is a plus.</li><li>Experience testing newer or AI-native advertising platforms and conversational-search advertising products is desirable.</li><li>Platform certifications in Google Ads Search, Video, Apps, or comparable advertising technologies are advantageous.</li><li>Must be authorized to work in the United States without sponsorship and comfortable with a U.S.-based remote contract requiring Central Time-zone overlap.</li><h2>Benefits</h2><li>Fixed-term contract of approximately 3 months, from November 2026 through January 2027, with potential for extension.</li><li>Approximately 15–25 hours per week, with workload potentially scaling based on active channels and business needs.</li><li>Fully remote work within the United States.</li><li>Central Time-zone overlap to support collaboration and weekly performance reviews.</li><li>Company-provided computer and access to the required advertising, analytics, collaboration, and project-management tools.</li><li>Opportunity to work across Google Ads, emerging paid media channels, and AI-native advertising surfaces.</li><li>Hands-on ownership of meaningful campaign optimization and performance improvement initiatives.</li><li>Exposure to a growing multi-channel paid media environment and evolving digital advertising technologies.</li><li>Opportunity to contribute within a structured strategy and optimization framework while exercising meaningful analytical and execution ownership.</li><li>Inclusive and collaborative work environment committed to diversity and equal opportunity.</li>