Paid Social Lead

Accountabilities

• Develop paid social strategy:Define, implement, and continuously refine the paid social marketing roadmap to achieve business growth, revenue, and profitability objectives.

• Build and lead a high-performing team:Recruit, develop, and manage paid social marketers, establish clear performance expectations, and support team members through regular feedback and career development discussions.

• Manage campaign execution and optimization:Oversee the launch, monitoring, testing, and optimization of campaigns across Meta, TikTok, YouTube, and other relevant paid social platforms.

• Drive revenue and profitability:Establish performance goals and guide campaign investments to deliver measurable commercial results across a diverse portfolio of products and business categories.

• Identify new business opportunities:Conduct competitor and market research to uncover promising products, services, and affiliate marketing opportunities.

• Apply performance marketing best practices:Use data, experimentation, and continuous improvement to strengthen campaign efficiency and expand successful approaches across different verticals.

• Develop team processes and capabilities:Create workflows, playbooks, and training resources that improve consistency, knowledge sharing, and team performance.

• Manage affiliate partnerships:Build strong relationships with affiliate partners, align on commercial objectives, and identify opportunities to improve collaboration and results.

• Improve tracking and reporting:Work with internal stakeholders to define tracking, analytics, reporting, and automation requirements that support accurate measurement and informed decisions.

• Optimize landing pages and conversions:Partner with digital experience teams to improve user journeys and conversion rates through structured A/B testing and iterative experimentation.

• Communicate performance to leadership:Provide regular updates on campaign results, strategic priorities, progress against targets, and emerging growth opportunities.

• Collaborate across teams and regions:Work with international colleagues and cross-functional stakeholders to align paid social initiatives with broader business objectives.

Requirements:

• At least6 years of experience in paid social performance marketingwithin a data-driven environment.

• Strong expertise in paid social advertising platforms, particularly Meta, and familiarity with TikTok, YouTube, and other relevant advertising channels.

• Experience in affiliate marketing, lead generation, or comparable performance-based marketing models.

• Demonstrated ability to develop and execute marketing strategies that deliver measurable revenue and profitability outcomes.

• Proven experience building, leading, and developing high-performing marketing teams.

• Strong quantitative and analytical skills, including the ability to interpret campaign data, identify trends, and translate insights into actionable decisions.

• Proficiency with advertising technologies, campaign management platforms, and performance measurement tools.

• Hands-on experience with A/B testing, conversion rate optimization, experimentation, and continuous campaign improvement.

• Proficiency in Microsoft Excel and the ability to work confidently with performance data and reporting.

• Strong communication, organizational, and collaboration skills, with the ability to work effectively across teams and international offices.

• An entrepreneurial mindset, a proactive approach to problem-solving, and a willingness to take ownership in a fast-paced, evolving environment.

• A forward-thinking attitude, with the ability to identify new opportunities, challenge existing practices, and continuously improve marketing performance.

Benefits:

• Remote work:The original posting identifies the role as remote, although it lists London, United Kingdom, as the location. Remote eligibility for candidates based in Canada should be confirmed.

• Leadership opportunity:The chance to shape paid social strategy, build a high-performing team, and influence business growth.

• Strategic ownership:Responsibility for campaign roadmaps, performance optimization, affiliate partnerships, and new revenue opportunities.

• Cross-functional collaboration:Opportunities to work with international teams and specialists across marketing, analytics, technology, and digital experience.

• Professional development:Experience developing team capabilities, implementing best practices, and exploring new performance marketing channels.

• Compensation:Salary, bonus structure, equity, healthcare, retirement benefits, and other specific perks are not stated in the supplied job description and should be confirmed with the hiring team.

• Location and employment eligibility:The source posting lists London, United Kingdom. Canadian employment arrangements, payroll eligibility, and any location-specific compensation or benefits must be confirmed before applying.