Online Content Operations Specialist

Content Operations Specialist

Department:E-commerce / Digital Commerce
Reports to:E-commerce Lead
Location:Kuala Lumpur

Job Summary

We are looking for aContent Operations Specialistto manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.

This role will be responsible for ensuring that all online content — fromsocial media posts and product listings to promotional banners, campaign pages, product information, and digital assets— is accurate, engaging, consistent, and published on time.

The ideal candidate is highly organised, detail-oriented, anddata-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.

Key Responsibilities

1. Social Media Content Operations

• Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, includingFacebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Coordinate social media calendars and ensure posts are published accurately and on schedule.
• Upload and manage captions, images, videos, links, hashtags, and other content assets.
• Ensure content follows brand guidelines and is adapted appropriately for each platform.
• Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.
• Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.

2. Marketplace & Product Listing Management

• Create, upload, update, and maintain product listings acrossShopee, Lazada, TikTok Shop, and other online platforms.
• Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.
• Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.
• Regularly review listings for completeness, accuracy, visibility, and overall presentation.
• Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.
• Support new product launches by ensuring listings and relevant content are ready before launch.

3. Website & Digital Content Management

• Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.
• Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.
• Coordinate content updates for new products, campaigns, promotions, and business initiatives.
• Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.

4. Content Optimisation & Online Visibility

• Continuously optimise online content based ontraffic, engagement, search visibility, conversion, and platform performance.
• Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.
• Monitor bothonline and offline traffic trendswhere relevant and identify opportunities to improve digital visibility and customer conversion.
• Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.
• Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.
• Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.

5. Campaign & Promotional Content Operations

• Support content execution for marketplace and social campaigns, including major promotional periods such as9.9, 10.10, 11.11, and 12.12.
• Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.
• Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.
• Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.

6. Content Coordination & Governance

• Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.
• Coordinate withMarketing, Growth, Product, Sales, Customer Operations, and Creative teamsto gather accurate information and content requirements.
• Ensure consistency of product and brand information across different platforms and markets.
• Establish simple processes and checklists to reduce content errors and improve publishing efficiency.
• Ensure content complies with relevant platform policies and brand requirements.

7. Reporting & Performance Analysis

• Track key content and platform performance metrics such asTraffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders.
• Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.
• Identify top- and underperforming content or listings and recommend optimisation actions.
• Use data and competitor insights to continuously improve content quality, exposure, and conversion.

Key KPIs

• Content / Posting Accuracy & Completion Rate
• Product Listing Accuracy
• Content Publishing Timeliness
• Social Media Reach & Engagement
• Online Traffic / Product Views
• CTR & Conversion Rate
• Listing / Product Exposure
• Content Error Rate
• Campaign Content Execution Rate
• Platform Compliance

Requirements

Requirements

• 2–5 years of experiencein Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.
• Hands-on experience managingsocial media content, product listings, website content, or online marketplace content.
• Familiarity with platforms such asShopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn.
• Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms.
• Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities.
• Comfortable usingExcel/Google Sheetsfor basic reporting and analysis.
• Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous.
• Basic understanding ofSEO, e-commerce conversion, digital traffic, and content performance metricsis preferred.
• Strong coordination and communication skills with the ability to work across multiple teams.
• Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously.
• Good command of English; proficiency inChinese and/or Malaywould be an advantage.