Performance Marketing Manager

<ul>
<li>Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.</li>
<li>Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.</li>
<li>Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.</li>
<li>Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.</li>
<li>Manage and optimize Search (CPC) and Display (CPM) campaigns.</li>
<li>Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.</li>
<li>Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.</li>
<li>Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.</li>
<li>Allocate budgets and analyse and recommend modifications to ad spends.</li>
<li>Manage creative and digital agencies and create campaign activation.</li>
<li>Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs.</li>
</ul><h2>Requirements</h2><ul>
<li>Bachelor's degree in marketing, communications, or related field.</li>
<li>Proven experience in performance marketing with a focus on digital advertising.</li>
<li>Strong understanding of martech, digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.</li>
<li>Must be proficient in analytics tools such as Google Analytics, Adobe Analytics, etc.</li>
<li>Excellent analytical skills with the ability to interpret data and make data-driven decisions.</li>
<li>Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.</li>
<li>Relevant certifications (e.g., Google Ads certification) are a plus.</li>
<li>Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage.</li>
<li>To be efficient at work with high level of attention to detail, able to organize and time manage, meet deadlines, and ad hoc request</li>
<li>Experience in managing budgets and resources.</li>
<li>A self-starter and independent innovator, able to maximize use of resources on hand and think out of the box. Demonstrated ability to think strategically and creatively to resolve challenges.</li>
</ul>