Brand Manager

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<strong>12-Month Calendar Management:</strong>Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.</li>
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<strong>Brand Equity Building:</strong>Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.</li>
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<strong>Budget and Media Planning:</strong>Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.</li>
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<strong>Social Media &amp; Community Building:</strong>Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.</li>
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<strong>Partnerships for Top Funnel Growth:</strong>Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.</li>
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<strong>Performance Tracking and Trial Conversion:</strong>Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.</li>
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<strong>Team Management:</strong>Manage and mentor junior brand associates and/or cross-functional</li>
</ul><h2>Requirements</h2><ul>
<li>Bachelor’s Degree in Marketing, Business, Communications, or related field.</li>
<li>4+ years of brand management experience in top FMCG companies (Unilever, P&amp;G, Nestlé, or similar).</li>
<li>Proven experience in brand strategy development, media planning, and budget management.</li>
<li>Solid background in social media strategy, influencer partnerships, and community management.</li>
<li>Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.</li>
<li>Strong analytical mindset — able to interpret data and translate into actionable brand strategies.</li>
<li>Excellent stakeholder management and cross-functional leadership skills.</li>
<li>Team management experience required (at least 1-2 direct reports previously managed).</li>
<li>Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.</li>
</ul><h2>Nice to Have</h2><ul>
<li>Previous experience working with or within tech platforms, transportation, or service apps.</li>
<li>Strong interest in mobility, commuter solutions, and community building.</li>
<li>Familiarity with CRM platforms and performance marketing tools.</li>
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