Performance Marketer

Accountabilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms, aligning campaigns with client objectives, budgets, and performance KPIs.

• Plan, launch, manage, and continuously optimize paid media campaigns across targeting, audience segmentation, keywords, bidding strategies, budgets, remarketing, and campaign structure.

• Monitor and analyze campaign performance to improve lead quality, conversion rates, ROAS, cost efficiency, scalability, and overall return on advertising investment.

• Manage campaign tracking and measurement systems, including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API, and Google Ads conversion tracking.

• Identify and resolve tracking, attribution, and measurement issues to ensure reliable performance data and accurate campaign reporting.

• Manage e-commerce performance activities using Google Merchant Center, Shopify, product feeds, analytics platforms, and attribution tools.

• Analyze performance data to identify trends, opportunities, and areas for improvement, translating findings into practical optimization actions.

• Prepare performance reports and present clear, actionable insights and recommendations to clients.

• Manage day-to-day client communication, providing updates on campaign performance, priorities, challenges, and optimization opportunities.

• Collaborate with internal creative, marketing, analytics, and account teams to ensure campaigns are executed effectively and aligned with broader client objectives.

• Take ownership of assigned client accounts and campaigns, managing priorities independently while maintaining consistent quality and performance.

• Support and mentor junior team members by sharing knowledge, providing guidance, and helping strengthen campaign management and optimization practices.

Requirements:

• 2–3 years of hands-on experience in performance marketing, paid media, digital advertising, or a closely related field.

• Previous experience working within an advertising agency or digital marketing agency environment is strongly preferred.

• Strong practical knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads, with experience managing campaigns from setup through optimization and reporting.

• Demonstrated understanding of paid media strategy, audience targeting, keyword management, bidding, remarketing, budget allocation, and conversion optimization.

• Experience working with GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API, and Google Ads conversion tracking.

• Familiarity with e-commerce performance marketing, including Google Merchant Center, Shopify, product feeds, analytics, and attribution.

• Strong analytical and data interpretation skills, with the ability to use campaign performance data to identify problems, opportunities, and optimization priorities.

• Strong client-facing communication skills, with the ability to explain campaign performance and recommendations clearly to non-technical stakeholders.

• Excellent organizational and time-management skills, with the ability to independently manage multiple campaigns, deadlines, budgets, and client requirements.

• Strong attention to detail and a performance-oriented mindset, with a focus on measurable outcomes and continuous optimization.

• Ability to collaborate effectively with internal teams while also taking ownership of individual accounts and responsibilities.

• Willingness to learn, experiment with new approaches, and stay current with evolving advertising platforms, tracking technologies, and digital marketing practices.

Benefits:

• Competitive compensation of up to ₹45,000 per month.

• Flexible working hours, allowing you to complete your standard 8-hour workday at your convenience.

• Work-from-home flexibility, including dedicated menstrual work-from-home support.

• Overtime pay for additional hours worked beyond standard working hours.

• Paid learning budget to support relevant courses, certifications, and ongoing professional development.

• Dedicated Vipassana leave supporting mental well-being and personal renewal.

• Opportunity to work across multiple clients and industries, gaining broad exposure to performance marketing strategies and digital advertising.

• Hands-on experience with major advertising, analytics, tracking, and e-commerce platforms.

• Opportunity to take ownership of campaigns while developing client management, analytical, and leadership skills.