Middle Media Buyer (Google Ads)

We are looking for aMiddle Media Buyerwith strong hands-on expertise in Google Ads to join our Performance Marketing team.

Your primary focus will bePaid Search across global marketsandBrand Awareness campaigns on YouTube. You will work with both web and mobile app acquisition, large campaign structures, attribution, automation, and significant advertising budgets.

We are looking for someone who understands the entire acquisition funnel and can connect advertising performance with real business results.

Responsibilities

• Launch, manage, and optimizeGoogle Paid Search campaigns worldwide.
• Plan and runYouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large-scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimize acquisition acrossweb, app, web-to-app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
• Automate campaign management and reporting usingGoogle Ads Editor, Google Sheets, and AI tools such as Claude MCP.
• Potentially expand intoPerformance Max, Display, and Demand Gencampaigns.

Requirements

• 3+ years of hands-on Google Ads experience, primarily with Paid Search.
• Proven experience managing bothweb and mobile app acquisition.
• Strong understanding of how Search campaigns for mobile apps are structured, tracked, and analyzed.
• Hands-on experience withAppsFlyer, including raw data and attribution.
• Experience launching and optimizingweb-to-app and quiz funnels.
• Experience managing advertising budgets of at least$50K per month.
• Deep understanding ofmarketing analytics, attribution, tracking, and performance measurement.
• Experience managing a large number of Search campaigns usingGoogle Ads Editor.
• Experience automating workflows withGoogle Sheetsand other automation / AI tools.
• Strong analytical mindset and ability to make decisions based on data.
• Good English (B2+).
• Collaborative, proactive, and straightforward communication style.

Nice to Have

• Experience withPerformance Max, Display, and Demand Gencampaigns.
• Experience running large-scalebrand awareness and display campaigns.
• Experience with advertising platforms beyond Google.
• Background in fintech, financial products, or other transaction-driven products.
• Crypto experience is a plus, butnot required.
• Experience working with large international or well-known consumer brands.

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus).