English SEO Content Lead

<h3>SEO Content Strategy &amp; Planning</h3><ul>
<li>Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.</li>
<li>Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.</li>
<li>Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).</li>
<li>Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.</li>
<li>Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.</li>
</ul><h3>SEO Content Quality &amp; Optimization</h3><ul>
<li>Establish and maintain SEO content guidelines and standards for English-language content.</li>
<li>Ensure content follows SEO best practices across:</li>
<ul>
<li>Search intent and topical relevance</li>
<li>Keyword targeting and semantic relevance</li>
<li>Internal linking</li>
<li>E-E-A-T</li>
<li>On-page SEO</li>
<li>Content structure and FAQs</li>
<li>Metadata</li>
<li>Entity optimization</li>
<li>AI-search visibility</li>
</ul>
<li>Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.</li>
<li>Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.</li>
</ul><h3>AI Integration &amp; Content Innovation</h3><ul>
<li>Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.</li>
<li>Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.</li>
<li>Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.</li>
</ul><h3>Performance &amp; Analytics</h3><ul>
<li>Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.</li>
<li>Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.</li>
<li>Identify content performance trends and translate insights into actionable optimization opportunities.</li>
<li>Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.</li>
<li>Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.</li>
</ul><h3>Team Leadership &amp; Collaboration</h3><ul>
<li>Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.</li>
<li>Support the development of writers through coaching, training, feedback, and knowledge sharing.</li>
<li>Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.</li>
<li>Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.</li>
</ul><ul><li>Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.</li></ul><h2>Requirements</h2><ul>
<li>4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.</li>
<li>Proven experience in leading, mentoring, and developing content teams.</li>
<li>Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.</li>
<li>Strong analytical and problem-solving skills.</li>
<li>Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.</li>
<li>Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.</li>
</ul>