Public Relations Specialist

<h3>Accountabilities:</h3><ul>
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<strong>Media Relations and Outreach:</strong>Build and maintain relationships with journalists covering telecommunications, broadband, technology, and business. Develop targeted media pitches to secure high-impact earned coverage in leading trade publications and major media outlets.</li>
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<strong>Public Relations Strategy:</strong>Collaborate with marketing leadership to align external communications, product launches, and executive positioning with business growth priorities and overall marketing strategy.</li>
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<strong>Press Materials and Technical Storytelling:</strong>Write and edit press releases, media kits, white paper summaries, executive Q&amp;As, and briefing documents, translating complex telecommunications and infrastructure concepts into clear, compelling stories.</li>
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<strong>Media Inquiries and Spokesperson Preparation:</strong>Act as the primary contact for incoming media requests, evaluate media opportunities, and prepare executives and technical subject matter experts for interviews, panels, and other public appearances.</li>
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<strong>Trade Shows and Industry Events:</strong>Support public relations activities surrounding major industry conferences, product announcements, trade shows, and executive speaking engagements.</li>
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<strong>Media Monitoring and Performance Reporting:</strong>Monitor media coverage, industry developments, and brand sentiment across telecommunications and technology outlets. Track coverage metrics, evaluate campaign effectiveness, and report performance and ROI to marketing leadership.</li>
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<strong>Crisis Communications and Reputation Management:</strong>Support the monitoring of emerging issues, technical outages, and market developments, helping coordinate timely and consistent communications to protect brand reputation.</li>
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<strong>Integrated Marketing Collaboration:</strong>Work with product marketing, technical experts, and other marketing stakeholders to ensure consistent messaging and connect public relations efforts with broader initiatives, including SEO, digital PR, and account-based marketing.</li>
<h2>Requirements:</h2>
<ul>
<li>Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.</li>
<li>3–5 years of dedicated public relations experience in an agency or in-house environment, including at least 2 years focused on telecommunications, broadband, networking, or technology infrastructure.</li>
<li>Proven ability to pitch stories and secure earned media coverage in relevant telecommunications and technology trade publications.</li>
<li>Excellent written and verbal communication skills, including strong editing and AP Style proficiency.</li>
<li>Demonstrated ability to translate complex technical subjects into accessible, persuasive narratives for media and business audiences.</li>
<li>Strong collaboration and relationship-building skills, with the ability to work effectively alongside product marketing teams, technical subject matter experts, and executive leadership.</li>
<li>Familiarity with public relations databases and media intelligence platforms such as Cision, Muck Rack, or Meltwater.</li>
<li>Understanding of integrated marketing strategies, including SEO, digital public relations, and account-based marketing.</li>
<li>Experience supporting crisis communications or issues management in telecommunications or technology environments is an asset.</li>
<li>Ability to work remotely within the United States, with a preference for candidates in the Eastern or Central time zones.</li>
<li>Willingness to travel approximately 10% of the time.</li>
<h2>Benefits:</h2>
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<strong>Annual base salary:</strong>$117,000–$127,000, depending on market, location, qualifications, and relevant experience.</li>
<li>Fully remote work arrangement within the United States.</li>
<li>Opportunity to contribute to strategic communications and brand positioning in the telecommunications and technology sectors.</li>
<li>Collaboration with marketing leadership, technical experts, and executive stakeholders.</li>
<li>Inclusive work environment that values diverse backgrounds, perspectives, creativity, and mutual respect.</li>
<li>Reasonable accommodations available for qualified individuals with disabilities during the application process and employment.</li>
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