Senior Marketing / Social Media Specialist

<ul>
<li>Develop and implement marketing strategies that support<strong>business growth and increase sales</strong>.</li>
<li>Manage and grow the company’s social media platforms.</li>
<li>Develop creative content, campaigns, and marketing ideas.</li>
<li>Plan, launch, manage, and optimize<strong>Media Buying campaigns</strong>.</li>
<li>Generate<strong>qualified leads</strong>and continuously improve lead quality.</li>
<li>Analyze customer behavior, market trends, and competitors to identify new business opportunities.</li>
<li>Develop new marketing initiatives to increase<strong>brand awareness, customer acquisition, and sales</strong>.</li>
<li>Work closely with the Sales team to improve lead conversion and identify customer needs.</li>
<li>Track marketing performance and use data to improve campaigns and results.</li>
<li>Identify new channels, platforms, and opportunities that can help the company reach more potential customers.</li>
<li>Continuously propose and implement ideas that can improve the company’s<strong>marketing, customer reach, and overall business performance</strong>.</li>
</ul><h2>Requirements</h2><ul>
<li>
<strong>3–5+ years of experience</strong>in Digital Marketing, Social Media, Media Buying, or a similar role.</li>
<li>Proven experience in<strong>Lead Generation and Performance Marketing</strong>.</li>
<li>Strong hands-on experience with<strong>Meta Ads / Business Manager</strong>.</li>
<li>Strong content creation and copywriting skills.</li>
<li>Good knowledge of<strong>Photoshop, Illustrator, Canva</strong>, or similar design tools.</li>
<li>Strong analytical and strategic thinking skills.</li>
<li>Ability to understand business objectives and translate them into effective marketing actions.</li>
<li>Strong communication and problem-solving skills.</li>
<li>
<strong>Results-oriented mindset</strong>with a clear focus on generating leads, improving conversion, and supporting sales growth.</li>
</ul>